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INDONESIA IS BACK TO THE TOP THREE MOST OPTIMISTIC MARKETS GLOBALLY
Jakarta, 21 August 2017 – The optimism of Indonesia’s online consumers slightly increased and Indonesia regain its position as the third optimistic country in the world. This is indicated by the increase in Consumer Confidence Index from 120 percentage points (pp) in the fourth quarter of 2016 to 121 in the second quarter of 2017 based on the current findings of Global Survey of Consumer Confidence and Spending Intentions Q2 2017
Global Consumer Confidence Index showed uphill trend, along with the optimism of many markets which continue to increase. Of the 63 countries surveyed by Nielsen, the 10 most optimistic countries are The Philippines (130), India (128), Indonesia (121), United States (118), Vietnam (117), Denmark (115), China (112), United Arab Emirates (110), Turkey (107) and Thailand (107).
The Consumer Confidence Index is based on three indicators: Consumer Perceptions of: (1) Local Job Prospects, (2) States of Personal Finances and (3) Spending Intention, within the next 12 months. For Indonesia, the index on Consumer Perception of the States of Personal Finances was 79 (decreased 2 pp compared to the fourth quarter of last year). The Consumer Perceptions Index on Spending Intention also fell from 59 in the fourth quarter of 2016 to 57 in the second quarter of 2017. Meanwhile, the Consumer Perceptions Index of Local Job Prospects is stable at score 68 since fourth quarter 2016.
Indonesian consumers’ perception of economic recession is also recovering. In the second quarter of 2017, Indonesian consumers who agreed that that the country is not in an economic recession is 48 percent, increased 2 pp compared to the fourth quarter of 2016 (46%).
The Economy, Tolerance towards Different Religions and Political Stability are the top three of Indonesian consumer’s major concerns in the second quarter of this year. The percentage of consumers whose major concern is The Economic increased to 30 percent from 26 percent in the fourth quarter of 2016. Despite being the second highest, consumers’ concern on Tolerance towards Different Religions declined, with 22 percent compared with 25 percent in the previous quarter. The concern on Political Stability also significantly decreased from 25% in Q4 2016 to 20% in Q2 this year.
Meanwhile, in this quarter, consumers’ concern on Terrorism increased to 18 percent from 13 percent in the fourth quarter of 2016. Concerns about Parents’ Welfare and Happiness emerged in this quarter, which was mentioned by 15 percent of Indonesian consumers.
Regarding the household savings in this quarter, 45% of Indonesian online consumers chose to cut down on Out-Of-Home Entertainment. 44 percent of consumers said they to Spend Less on New Clothes, and 40 percent Cut Down on Holidays/short Breaks.
ABOUT THE NIELSEN GLOBAL SURVEY
The second-quarter online survey was conducted May 20–June 10, 2017. The findings in this survey are based on an online methodology in 63 countries. While an online survey methodology allows for tremendous scale and global reach, it provides a perspective only on the habits of existing internet users, not total populations. In developing markets where online penetration is still growing, audiences may be younger and more affluent than the general population of that country. Three sub-Saharan African countries (Ghana, Kenya and Nigeria) utilize a mobile survey methodology and are not included in the global or Middle East/Africa averages discussed throughout this report. In addition, survey responses are based on claimed behavior, rather than actual metered data. Cultural differences in reporting sentiment are likely factors in the measurement of economic outlook across countries. The reported results do not attempt to control or correct for these differences; therefore, caution should be exercised when comparing across countries and regions, particularly across regional boundaries.
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. The Company’s Watch segment provides media and advertising clients with Nielsen Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world’s population. For more information, visit www.nielsen.com .