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Presidential Election Debate Programs Reached More TV Viewers

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Presidential Election Debate Programs Reached More TV Viewers

Jakarta, 21 March, 2019 –  Presidential Election Debate that has been conducted in three sessions by the General Elections Commission (Komisi Pemilihan Umum/KPU) reached more viewers compared to the similar program broadcasted on TV stations during the 2014 election period. Nielsen TV Audience Measurement(TAM) study revealed that the Rating and Reach of the three Debate programs were significantly higher than those of the 2014.

The number of TV stations that broadcast the Presidential Election Debate was higher compared to those of 2014. This is in accordance with KPU’s policy that requires 18 TV stations to broadcast the program. 13 TV stations have aired it, while in 2014 there were only 7 TV stations broadcast the debate program.

The results of Nielsen’s monitoring in 11 cities found that the Total Reach of this year’s three presidential election debates was 57.6%, significantly higher than that of 2014 with 49.1%. As for the Rating, the three debate programs achieved much higher Combined Rating, and the highest one was the 2nd debate, i.e. the Presidential Candidate Debate Jokowi vs Prabowo.

TV Rating for Presidential Election Debate Program

 Year

Debate 1 (%)

Debate 2 (%)

Debate 3 (%)

2019

15,5

18,8

11,3

2014

8,4

9,5

9,6

In terms of Share, of the three debates, the second one with Jokowi vs Prabowo debating about energy, food and natural resources gained the highest Share with 73.1%. The first debate which was Jokowi-Ma’ruf vs Prabowo-Sandiaga with the topic of law, human rights, corruption and terrorism gained 55% Share; while the third one which was the Vice Presidential Candidate Debate on education, health, labor, social and culture gained 44% Share.

“The high Rating and Share of this year’s Presidential Election Debate shows the high enthusiasm of voters to get to know the candidates better. By watching the debate, viewers can determine their choice.” says Hellen Katherina, Executive Director Media, Nielsen Indonesia. “KPU’s initiative to require 18 TV stations to broadcast the Presidential Election Debate is also worthy of appreciation. This clearly extends the reach and makes more and more voters are able to see the candidates presenting their superior programs.”

In terms of viewers profile, based on Nielsen index numbers, the three debate programs reached more women, viewers aged 40+ years old and viewers from the Upper class. (see Table 1).

Table 1: 2019 Presidential Election Debate Program Index

Source: Television Audience Measurement – Nielsen Media

Read in Bahasa Indonesia

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ABOUT NIELSEN TELEVISION AUDIENCE MEASUREMENT (TAM)

Nielsen TAM in Indonesia measured viewings of all national television on more than 8,000 people aged 5 years and over in 11 cities in Indonesia (Jakarta, Bandung, Yogyakarta, Semarang, Surakarta, Surabaya, Denpasar, Medan, Palembang, Makassar and Banjarmasin). The measurement results are stated in rating, share and index values.

ABOUT NIELSEN

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.