Press Room

nielsen connect indonesia transforms with a new leader

Managing Director, Connect Nielsen Indonesia
Indrasena Patmawidjaja
Managing Director, Connect
Nielsen Indonesia

Jakarta, 09 March 2020 – Nielsen, the global data measurement and analysis research company, appointed Indrasena ‘Dede’ Patmawidjaja as the new Managing Director of Nielsen Connect in Indonesia, as the successor of. Agus Nurudin, who decided to leave the company at the end of March 2020. Dede and Agus are currently working together to ensure a smooth leadership transition for Nielsen Connect Indonesia. Under Agus’ leadership since mid 2014, Nielsen in Indonesia has been experiencing a significant business growth.

Dede is a commercial veteran in the FMCG industry. Prior to joining Nielsen, Dede has long experience with Nestle, the leading global FMCG company. His last position at Nestle was Business Executive Officer which he held since 2013 and was his second tenure at Nestle, having previously worked at the company from 1998 to 2011, including three years in Nestle Switzerland where he was responsible to manage Premium Chocolate Marketing. In between his service at Nestle, Dede also had the experience of working with Castrol and ISS Indonesia. .

“From my experience, I believe that people are the determinant of success in any case. I am delighted to join Nielsen because I know that Nielsen always puts forward the interests of its employees.” says Dede. “Nielsen is going through a transformation, and with that I will continue Nielsen’s mission to provide the best solution to our clients, grow Nielsen’s business and at the same time make Nielsen the best place to work.” he continues.

In addition to the long experience in the commercial and FMCG industry, Dede also has a strong educational background in research and management studies. He is a graduate of Baruch College, CUNY, New York United States, with a BBA in Operations Research, and attended the Executive Development Program at IMD, Lausanne, Switzerland, in 2005.

Read in Bahasa Indonesia

A message for Journalists and Editors:

  • Nielsen highly recommends journalists and editors to include a brief explanation of Nielsen methodology into the article, whenever referring to Nielsen data as the source of information.
  • To avoid any possible inaccuracy in using Nielsen data as reference, please do not hesitate to contact the above person for clarification.
  • Nielsen has the Right of Reply for any inaccuracy of Nielsen data usage in the article.

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.

Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.

An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit


Nielsen Company Indonesia

Mila Lubis

+62 855 108 2304