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Press Room

  • 12-26-2018

    Asia Pacific Consumer Spending On The Rise; Total FMCG Sales Up 6.5% In Q3 2018

  • 12-26-2018

    Belanja Konsumen Asia Pasifik Meningkat; Total Penjualan Naik 6,5% Di Q3 2018

  • 12-10-2018

    Konsumen Indonesia Masih Optimistis di Kuartal Ketiga 2018

  • 12-10-2018

    Indonesian Consumers Are Still Optimistic In The Third Quarter 2018

  • 11-23-2018

    Global Online Grocery Purchasing Up 15% In Last Two Years, Leading To An Estimated USD70 Billion Sales In Online FMCG

  • 11-23-2018

    Pembelian Grosir Online Global Meningkat Hingga 15% Dalam Dua Tahun Terakhir, Diperkirakan Mencapai USD 70 Miliar Untuk FMCG Online

  • 11-19-2018

    Global Online Grocery Purchasing Is Up 15% in Last Two Years, Leading to an Estimated US$70B in Additional Sales in Online FMCG

    Online purchasing of packaged and fresh groceries has surged by 15% in the past two years, with an increase in consumers’ confidence within the online buying ecosystem leading to purchasing in a broader range of categories.

  • 10-30-2018

    Belanja Iklan Januari-September 2018 Tumbuh 5 Persen

  • 10-17-2018

    Freewheel and Innovid Integrate New Nielsen Qualified Ad Audience Solution

  • 10-17-2018

    Freewheel dan Innovid Mengintegrasikan Solusi Nielsen Terbaru Qualified Ad Audience

  • 09-24-2018

    Penjualan FMCG Online Tumbuh 4X Lebih Cepat dari Offline; Sektor E-Commerce FMCG Global Akan Mencapai USD 400 Miliar Pada 2022

  • 09-24-2018

    Online FMCG Sales Growing 4X Faster Than Offline; Global FMCG E-Commerce Sector To Hit USD 400B By 2022

  • 09-13-2018

    Nielsen Included for the Second Year on Stock Indices Recognizing Leading Companies

    The FTSE4Good and Dow Jones Sustainability Index recognitions are part of a growing investor interest in companies focused on sustainability.

  • 08-20-2018

    LIFESTYLE CHANGES IMPROVE THE NEED OF CONVENIENCE FOR CONSUMERS

  • 08-20-2018

    Perubahan Gaya Hidup Meningkatkan Kebutuhan Akan Kenyamanan Bagi Konsumen

  • 07-11-2018

    Nielsen Indonesia Hadirkan Kehangatan Keluarga Bagi Para Lansia

  • 07-11-2018

    Nielsen Indonesia Bring Family Warmth to Elderly Citizens

  • 06-21-2018

    Nielsen Expands Relationship With GroupM To Provide Digital Audience Measurement Across Asia Pacifik

  • 06-21-2018

    Nielsen Memperluas Hubungan Dengan GroupM Untuk Menyediakan Pengukuran Pemirsa Digital di Seluruh Asia Pasifik

  • 06-06-2018

    Ramadhan, The Driver of Change in Consumption and Advertising Expenditure

  • 06-06-2018

    Ramadhan, Pendorong Perubahan Konsumsi Dan Belanja Iklan

  • 05-02-2018

    Nielsen Advances in Ranking for Top Companies for Diversity and Inclusion for Fifth Consecutive Year

    Nielsen has earned the #19 ranking on the 2018 DiversityInc Top 50 list for corporate diversity and inclusion, moving up 13 places. This is Nielsen’s fifth consecutive year moving up on the annual ranking of companies that excel in hiring, retaining and promoting women, minorities, people with disabilities, LGBT+ and veterans.

  • 04-18-2018

    Smartphone Users Increases, Advertising Spending of Mobile Products are Skyrocketing

  • 04-18-2018

    Pengguna Smartphone Meningkat, Belanja Iklan Produk Selular Meroket

  • 04-11-2018

    Indonesia Masih Termasuk Negara Teroptimistis di Kuartal Keempat 2017

  • 04-11-2018

    Indonesia is Still One of The Most Optimistic Countries in Q4 2017

  • 02-14-2018

    Promosi Digital Lebih Akurat Dengan Nielsen Digital Ad Ratings

  • 02-01-2018

    Pertumbuhan Belanja Iklan 2017 Bergerak Positif Namun Melambat

  • 12-06-2017

    MEDIA CETAK MAMPU MEMPERTAHANKAN POSISINYA

  • 11-22-2017

    BELANJA IKLAN PRODUK FMCG JANUARI-SEPTEMBER 2017 TUMBUH POSITIF

  • 11-21-2017

    Global Brands Are Winning the Battle for Consumers' Hearts and Minds

    Consumers around the world are displaying a growing preference for global brands rather than locally manufactured products.

  • 11-09-2017

    Nielsen Brings Efficiency to the Media Planning Process with the Global Launch of Marketing Budget Explorer

    Streamlining the media planning process, Nielsen’s new media budget forecasting solution is an intuitive, web-based simulation tool that will enable brand marketers to easily evaluate thousands of combinations of marketing allocations and budget options, to make more informed, media planning decisions.

  • 10-05-2017

    Nielsen Completes Acquisition of Visual IQ

    Nielsen has today completed its acquisition of Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.

  • 09-27-2017

    Nielsen Agrees to Acquire Visual IQ

    Nielsen announced it has entered into a definitive agreement to acquire Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.

  • 09-18-2017

    Consumer Technology Veteran Guerrino De Luca Joins Nielsen Board of Directors

    Nielsen Holdings plc announced today the addition of Guerrino De Luca as a member of the company’s board of directors, effective Oct. 19, 2017. De Luca is a seasoned consumer technology executive with more than 30 years of global experience, and significant expertise in strategy, marketing and management.

  • 09-13-2017

    BELANJA IKLAN TUMBUH PERLAHAN

  • 08-21-2017

    INDONESIA IS BACK TO THE TOP THREE MOST OPTIMISTIC MARKETS GLOBALLY

  • 08-21-2017

    INDONESIA KEMBALI JADI SALAH SATU DARI TIGA NEGARA TEROPTIMIS DI DUNIA

  • 08-17-2017

    Nielsen Launches New Esports Business to Help Define and Quantify Value for the Competitive Gaming Market

    Nielsen has announced the launch of Nielsen Esports, a new business vertical focused on competitive gaming that will leverage the company’s expertise and leadership in media consumption and valuation.

  • 08-17-2017

    Global Consumer Confidence Increases as Optimism Continues to Rise in Many Markets

    Global consumer confidence showed signs of continued improvement in the second quarter of 2017, with an index score of 104, which was up three points from quarter four 2016.

  • 08-03-2017

    Nielsen Acquires Artificial Intelligence-Powered Sports Marketing Startup vBrand

    vBrand’s advanced machine learning platform will be integrated into the growing Nielsen Sports business for added speed and scale.

  • 07-28-2017

    THE NEW TRENDS AMONGST INDONESIAN NETIZEN

  • 07-26-2017

    TREN BARU DI KALANGAN PENGGUNA INTERNET DI INDONESIA

  • 07-26-2017

    THE NEW TRENDS AMONGST INDONESIAN NETIZEN

  • 07-07-2017

    NEW REPORT REVEALS HOTSPOTS FOR GROWTH OUT TO 2030 IN ASEAN—AND THEY ARE NOT YOUR MEGA-CITIES

  • 07-07-2017

    LAPORAN TERBARU MENYATAKAN TITIK UTAMA PERTUMBUHAN DI ASEAN SAMPAI 2030 – TERNYATA BUKAN DI KOTA-KOTA BESAR

  • 06-28-2017

    Nielsen Brings New Innovation Evaluation Framework to Market With Launch of Target Group Performance Analysis

    Target Group Performance Analysis is a new innovation evaluation framework that will allow FMCG manufacturers to more accurately predict an innovation’s overall viability and the growth potential within specific, target, consumer segmentations.

  • 06-27-2017

    Nielsen Unveils the Future of FMCG and Retail Analytics with the Introduction of the Connected System

    Nielsen released the first official details of the Connected System, designed with and for a broad range of decision-makers across FMCG and retail companies to foster collaboration, align organizations and achieve sustained, profitable growth.

  • 05-16-2017

    NIELSEN DAN TWITTER MENJALIN HUBUNGAN GLOBAL MELALUI DIGITAL AD RATINGS

  • 05-15-2017

    Nielsen and Twitter Take Relationship Global With Digital Ad Ratings

    Through Digital Ad Ratings, Nielsen will now provide independent audience verification metrics for campaigns on Twitter’s mobile app globally, enabling clients to measure how effectively ads on the social platform reached their intended audience.

  • 04-19-2017

    Nielsen and Google Join Forces to Help Marketers Accurately Measure the ROI of Their Digital Media Investments

    Nielsen has been named to Google’s Marketing Mix Model Partner program. As a preferred partner, this program enables Nielsen to collect Google advertising impression and spend data directly from Google in a standardized, granular and accurate way.

  • 02-21-2017

    INDONESIA MASIH OPTIMIS DI KUARTAL KEEMPAT 2016

  • 02-01-2017

    Pertumbuhan Belanja Iklan 2016 Kembali Normal

    Kategori Pemerintahan dan Partai Politik Memimpin Belanja Iklan Tahun 2016. Belanja Iklan Kategori Teh Terus Tumbuh dalam Sepuluh Tahun Terakhir

  • 12-20-2016

    Nielsen Acquires Gracenote

    Nielsen has entered into an agreement with Tribune Media Company to purchase Gracenote, a premier provider of media and entertainment metadata. With this transaction, Nielsen will acquire the data and technology that underpins the programming guides and personalized user experience for major video, music, audio and sports content.

  • 11-07-2016

    RADIO MASIH MEMILIKI TEMPAT DI HATI PENDENGARNYA

  • 11-02-2016

    KEYAKINAN KONSUMEN INDONESIA TERUS MENINGKAT DI KUARTAL KETIGA 2016

  • 11-01-2016

    Nielsen Global Consumer Confidence Scores Reflect Economic Diversity Around the World

    These are uncertain times and third quarter Nielsen Consumer Confidence Index scores varied dramatically region to region, demonstrating considerable economic diversity around the world.

  • 10-19-2016

    GEN Z: KONSUMEN POTENSIAL MASA DEPAN

  • 10-13-2016

    NIELSEN: 53% KONSUMEN GLOBAL MERASA TIDAK TENANG BILA JAUH DARI TELEPON GENGGAM

  • 10-11-2016

    Keep Calm and Reach for Your Phone: 53% of Global Consumers Feel Anxious When Their Mobile Device Isn’t Nearby

    According to the new Nielsen Mobile Shopping, Banking and Payment Report, 53% of global consumers say they feel anxious when their mobile devices are not close at hand. Mobile has also revolutionized the world of retail and banking.

  • 09-08-2016

    Paralympic Games Continue to Drive Shift in Consumer Attitudes

    The Nielsen Sports Paralympics and Para-Sports Report shows how changing attitudes will have major implications for this month’s Rio 2016 Paralympic Games, not just in terms of challenging stereotypes, increasing inclusion and breaking down social barriers, but also the commercialization of the Games themselves.

  • 08-30-2016

    Ketika Lebih Sedikit Lebih Baik: Delapan dari Sepuluh Konsumen Indonesia Mengikuti Diet Khusus yang Menghilangkan Bahan-Bahan Tertentu, Menurut Nielsen

    64% konsumen mengatakan bersedia membayar lebih untuk makanan tanpa bahan tertentu.

  • 08-30-2016

    When Less Is More: Nearly Two Out of Three Global Consumers Say They Follow Specialized Diets that Omit Certain Ingredients

    Around the world, consumers are increasingly opting for specialized diets that address their desire to eat organic, low-fat, low-carb, or eliminate ingredients based on food sensitivities, allergies or personal convictions.

  • 08-19-2016

    PERTUMBUHAN BELANJA IKLAN MENUNJUKKAN ARAH POSITIF

    Produk Layanan Internet Mendorong Pertumbuhan Iklan. Penetrasi Internet Berdampak Pada Perilaku Pengguna Perangkat Smartphone

  • 08-08-2016

    NIELSEN LUNCURKAN VIEWABILITY BERDASARKAN DEMOGRAFI DENGAN MENGGUNAKAN PENYEDIA PILIHAN KLIEN UNTUK NIELSEN DIGITAL AD RATINGS

    Kini klien dapat memilih provider viewability sendiri, termasuk DoubleVerify, Integral Ad Science dan Moat, untuk melakukan validasi atas audiens mereka.

  • 08-08-2016

    NIELSEN RELEASES VIEWABILITY BY DEMOGRAPHIC USING CLIENTS’ VIEWABILITY VENDOR OF CHOICE IN NIELSEN DIGITAL AD RATINGS

    Clients can now leverage their preferred viewability provider, including DoubleVerify, Integral Ad Science and Moat, to validate their in-view audience.

  • 08-03-2016

    OPTIMISME KONSUMEN INDONESIA TERUS MENINGKAT

    Indeks Keyakinan Konsumen meningkat dibandingkan dengan kuartal pertama 2016. Sentimen mengenai resesi ekonomi terus menurun. Kekhawatiran akan keadaan ekonomi menurun

  • 08-03-2016

    INDONESIAN CONSUMERS’ OPTIMISM KEEP INCREASING

    Consumer Confidence Index increased compared to the first quarter 2016. Recessionary sentiment kept decreasing. Concern on The Economy declined

  • 08-02-2016

    Global Consumer Confidence Remained Flat in Second Quarter

    Global consumer confidence held steady in the second quarter of 2016 at 98, an index score that was flat from the first quarter. North America was the only region to sustain growth momentum in the second quarter with a three-point confidence increase to 111.

  • 06-21-2016

    Nielsen Completes Acquisition of Repucom

    Nielsen announced it has completed its acquisition of Repucom, the global leader in sports measurement, evaluation and intelligence.

  • 06-15-2016

    Thrill of the Chase: 59% of Global Consumers Enjoy the Hunt for a Good Deal

    Part of the fun of shopping is the thrill of the chase and 59% of global respondents say they enjoy taking the time to find bargains. This is a particularly strong motivator in North America (68%) and Latin America (64%).

  • 05-18-2016

    KONSUMEN INDONESIA LEBIH OPTIMIS DI PERMULAAN 2016

  • 05-17-2016

    Pertumbuhan Belanja Iklan Kembali Normal, Optimisme Pasar Menguat

  • 05-17-2016

    Global Consumer Confidence Reflected Divergent Trends Around the World in Q1

  • 05-03-2016

    Nielsen Releases First-Ever Global Responsibility Report, Aligned With GRI G4

  • 04-26-2016

    MEREK LOKAL DAN REGIONAL MENGUNGGULI PERUSAHAAN-PERUSAHAAN GLOBAL DI ASIA TENGGARA

  • 04-26-2016

    Nielsen: Nearly 75% of Global Consumers List Brand Origin as Key Purchase Driver

  • 04-12-2016

    Nielsen Launches Marketing Cloud to Transform the Way Marketers Connect with Consumers

  • 04-05-2016

    The Dirt on Cleaning: Men Share More of the Load Than You Think

  • 03-24-2016

    25 MARKETS TO DELIVER NIELSEN TOTAL DIGITAL CAMPAIGN MEASUREMENT BY END OF 2016

  • 03-24-2016

    NIELSEN AKAN MENYEDIAKAN PENGUKURAN KAMPANYE DIGITAL MENYELURUH DI 25 NEGARA HINGGA AKHIR 2016

  • 03-23-2016

    25 Markets to Deliver Nielsen Total Digital Campaign Measurement by End of 2016

  • 03-16-2016

    Keep Calm and Watch Video: A Global Study of Traditional TV and Streaming Shows Most Consumers Have No Plans to Cut Cord

  • 03-01-2016

    Nielsen Promotes Megan Clarken to President of Product Leadership

  • 02-10-2016

    Nielsen: Belanja Iklan Tumbuh Positif di Tahun 2015

  • 02-03-2016

    Indonesia Kembali Berada Pada Peringkat Ketiga Negara Paling Optimistis Di Dunia

  • 02-02-2016

    Recession Mentality Continues for Many; Terrorism Fears and Immigration Concerns Escalate in North America and Europe

  • 01-20-2016

    New Technology Offers Consumers Worldwide Greater Access to Borderless Shopping

  • 01-13-2016

    Nielsen Promotes Angela Talton to Chief Diversity Officer

  • 12-15-2015

    Nielsen Promotes Steve Hasker to Global President and Chief Operating Officer

  • 11-18-2015

    Nielsen: Program Hiburan dan Serial Paling Banyak Menyerap Belanja Iklan TV

  • 11-06-2015

    INDONESIA TETAP BERADA PADA TOP 10 NEGARA PALING OPTIMISTIS

  • 11-06-2015

    INDONESIA RETAINS IN TOP 10 MOST OPTIMISTIC COUNTRIES IN GLOBAL CONSUMER CONFIDENCE TOGETHER WITH THREE OTHER ASEAN COUNTRIES

  • 11-03-2015

    U.S. Consumer Confidence Soared in Q3 to a 10-Year High

  • 10-29-2015

    Nielsen: Program Serial Turki Rebut Hati Penonton

  • 10-22-2015

    SUSTAINABILITY CONTINUES TO GAIN MOMENTUM AMONG SOUTHEAST ASIAN CONSUMERS

  • 10-22-2015

    SUSTAINABILITY TERUS MEMILIKI MOMENTUM TERSENDIRI BAGI KONSUMEN ASIA TENGGARA

  • 10-20-2015

    NIELSEN DIGITAL AD RATINGS (DAR) KINI TERSEDIA MELALUI SIZMEK GRP DASHBOARD

  • 10-20-2015

    NIELSEN DIGITAL AD RATINGS (DAR) NOW AVAILABLE VIA SIZMEK GRP DASHBOARD

  • 10-12-2015

    Consumer-Goods' Brands That Demonstrate Commitment to Sustainability Outperform Those That Don’t

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