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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.

Uncommon Sense:The Case for Resonance

Advertisers spend an awful lot of time and money on reaching the right audience. Of course, once they have done that, they try to make their ads hit home with audiences as much as possible—but there's clear room for improvement. Investing a little more heavily in determining how much ads resonate...

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