Liputan utama NBC tentang Olimpiade Musim Panas Athena 2004 menarik rata-rata 24,6 juta pemirsa melalui 17 siaran langsung.
| TANGGAL | JARINGAN | PEMIRSA (P2+) |
|---|---|---|
| Jum'at, 13/8/2004 | NBC | 25,384,000 |
| Sabtu, 14/8/2004 | NBC | 19,818,000 |
| Minggu, 15/8/2004 | NBC | 25,798,000 |
| Senin, 16/8/2004 | NBC | 27,109,000 |
| Selasa, 17/8/2004 | NBC | 30,146,000 |
| Rabu, 18 Agustus 2004 | NBC | 28,396,000 |
| Kamis, 19/8/2004 | NBC | 31,705,000 |
| Jum'at, 20/8/2004 | NBC | 23,749,000 |
| Sabtu, 21 Agustus 2004 | NBC | 22,544,000 |
| Minggu, 22/8/2004 | NBC | 25,978,000 |
| Senin, 23/8/2004 | NBC | 25,943,000 |
| Selasa, 24/8/2004 | NBC | 24,972,000 |
| Rabu, 25/8/2004 | NBC | 24,265,000 |
| Kamis, 26/8/2004 | NBC | 21,491,000 |
| Jum'at, 27/8/2004 | NBC | 20,141,000 |
| Sabtu, 28 Agustus 2004 | NBC | 18,029,000 |
| Minggu, 29/8/2004 | NBC | 19,563,000 |
| Sumber: The Nielsen Company (13 Agustus 2004 - 29 Agustus 2004) |
