Events

Upcoming Webinars and Events

2019

Webinar: Incrementality through innovation

Presenter:Jeff Claypoole, Nielsen SVP, Nielsen BASES Global Line and Price practice
Did you know that 80% of all innovations are not incremental to either their parent brand or the category and 25% of new products actually shrink the brand franchise when they are launched? So, how can you increase the incremental impact of your innovations?