Upcoming Webinars and Events
Presenter:Jeff Claypoole, Nielsen SVP, Nielsen BASES Global Line and Price practice
Date:25-09-2019 4:00 pm - 25-09-2019 5:00 pm
Did you know that 80% of all innovations are not incremental to either their parent brand or the category and 25% of new products actually shrink the brand franchise when they are launched? So, how can you increase the incremental impact of your innovations?