Events

Upcoming Webinars and Events

The Trifecta Effect: Winning Shopper’s Hearts, Minds and Wallets

Presenter:Dolly Jitani, Global Shopper Leader, Nielsen
Location:
Live webinar (conducted in English)
Join Sue Temple, Dolly Jitani and Simon Christofi, as they explore Shopper Trends in over 60 markets, highlighting key differences and important considerations to help better anticipate needs and win with Shoppers.

Past Webinars and Events

Webinar: Incrementality through innovation

Presenter:Jeff Claypoole, Nielsen SVP, Nielsen BASES Global Line and Price practice
Did you know that 80% of all innovations are not incremental to either their parent brand or the category and 25% of new products actually shrink the brand franchise when they are launched? So, how can you increase the incremental impact of your innovations?