With consumer disloyalty on the rise and growth and ROI on everyone’s minds, it’s increasingly important to make sure that every move you make as a retailer or manufacturer counts.
Over the past 10 years, hard discounters have become more experimental retailers, trying out new growth tactics and appealing to a wider buying public.
Total supermarket sales have started to recover, rising by +1% in the last four weeks, following a disappointing spring and early summer performance in which sales declined, falling to -0.5% in July.
IRELAND CONSUMER CONFIDENCE REBOUNDS TO ITS HIGHEST LEVEL SINCE 2008
Nielsen’s Inflation Impact Online Survey 2013 revealed that if food prices were to rise, Irish consumers say they would increase price hunting in-store, take advantage of deals by stocking up, reduce number of shopping trips and amount spent per trip, plus shop more in discount stores and look...
Ireland's consumer sentiment dipped 1 point to 69 in Q3 2013, however still reflects the fragile regain of confidence for Ireland overall in 2013, as an increase of 2 points on same quarter last year.
Fresh foods make up 56% of consumers’ total grocery shopping spend in Ireland, according to Nielsen Ireland Fresh Foods report findings.
60% of Irish consumers with Internet access prefer to buy new products from a familiar brand, according to a new study from Nielsen
Nielsen Ireland’s Consumer Confidence Q4 2012 report reveals consumers have changed their spending habits to save on household expenses, far above the Europe average.
Nielsen’s Ireland Private Label report shows how value, price, promotions and private label are becoming more prevalent in the Irish FMCG market.
According to Nielsen’s Ireland Consumer Confidence Q1 2013 report, confidence remains low with the recessionary mind-set still pessimistic.