With consumer disloyalty on the rise and growth and ROI on everyone’s minds, it’s increasingly important to make sure that every move you make as a retailer or manufacturer counts.
Over the past 10 years, hard discounters have become more experimental retailers, trying out new growth tactics and appealing to a wider buying public.
Total supermarket sales have started to recover, rising by +1% in the last four weeks, following a disappointing spring and early summer performance in which sales declined, falling to -0.5% in July.
Fresh foods make up 56% of consumers’ total grocery shopping spend in Ireland, according to Nielsen Ireland Fresh Foods report findings.
60% of Irish consumers with Internet access prefer to buy new products from a familiar brand, according to a new study from Nielsen
Nielsen Ireland’s Consumer Confidence Q4 2012 report reveals consumers have changed their spending habits to save on household expenses, far above the Europe average.
Nielsen’s Ireland Private Label report shows how value, price, promotions and private label are becoming more prevalent in the Irish FMCG market.
According to Nielsen’s Ireland Consumer Confidence Q1 2013 report, confidence remains low with the recessionary mind-set still pessimistic.