Brands, It’s Time to Wise Up to Women
Despite the headlines and hashtags, women around the world are fatigued and believe meaningful change is coming too slowly. So how can brands ensure they’re making authentic connections with women?
Measure for Measure: ‘Like’ it or not, influencer marketing is changing
With #ad and #spon tags increasingly visible on social platforms, and glossy, groomed ambassadors taking social platforms by storm with everything from unboxing videos to live-streaming tutorials, influencer marketing is a burgeoning ad channel, with brands set to spend up to $15 billion by 2022.
Are Podcasts Giving You FOMO?
While podcasts may be the latest asset in the marketer’s arsenal, the old adage holds true: You can’t monitor what you don’t measure.
FMCG growth in Europe bounces back in the second quarter of 2019
The amount Europeans paid for everyday groceries (on the widest possible basket of product categories that are continuously tracked by Nielsen) increased by +3.4% in Q2 2019 (up 0.9% from Q1 2019), after three previous quarters of muted growth.
U.K. Grocery Spend Begins Recovery Following Disappointing Spring and Early Summer
Total supermarket sales have started to recover, rising by +1% in the last four weeks, following a disappointing spring and early summer performance in which sales declined, falling to -0.5% in July.
Grocery spend falls despite the start of summer weather and the sporting season
Total grocery sales fell by -0.5% in the last four weeks, despite the start of warm summer weather at the end of June and the sporting season in the UK. Shoppers also spent less per visit compared with the same period last year.
Consumer Disloyalty is the New Normal
A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. Yet we see few signs that adjustments have been made to marketing initiatives or innovation pipelines to match these numbers.
Consumer spending on groceries stalls as spring temperatures disappoint
Consumer spending in the grocery sector continues to slow, with sales declining to -1.6% in the most recent four weeks, in the context of the 2018 bumper spring, this spring has been tougher for supermarkets.
TV takes top spot as the largest UK advertising channel for automotive brands
TV remains the largest UK advertising channel for automotive brands, with a 6% rise in advertising spend in the 52 weeks to end of February 2019 in comparison to the previous year. However, cinema experienced the largest uplift, with a 14% increase in spend to £31m from £27m in the previous year.
My Relationship with a Biscuit Pack
My experience with the orange pack of biscuits is typical of how shoppers interact with product packs. Packs catch the shopper’s attention at the “Zeroth moment of truth”—when the shopper is in front of a screen. They then catch the shopper’s attention in front of the shelf—that’s the...