Total supermarket sales have started to recover, rising by +1% in the last four weeks, following a disappointing spring and early summer performance in which sales declined, falling to -0.5% in July.
Total grocery sales fell by -0.5% in the last four weeks, despite the start of warm summer weather at the end of June and the sporting season in the UK. Shoppers also spent less per visit compared with the same period last year.
A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. Yet we see few signs that adjustments have been made to marketing initiatives or innovation pipelines to match these numbers.
Consumer spending in the grocery sector continues to slow, with sales declining to -1.6% in the most recent four weeks, in the context of the 2018 bumper spring, this spring has been tougher for supermarkets.
TV remains the largest UK advertising channel for automotive brands, with a 6% rise in advertising spend in the 52 weeks to end of February 2019 in comparison to the previous year. However, cinema experienced the largest uplift, with a 14% increase in spend to £31m from £27m in the previous year.
My experience with the orange pack of biscuits is typical of how shoppers interact with product packs. Packs catch the shopper’s attention at the “Zeroth moment of truth”—when the shopper is in front of a screen. They then catch the shopper’s attention in front of the shelf—that’s the...
Supermarket shoppers in Ireland spent €34.6m on alcohol in the week leading to Easter, a 5.3% increase in sales compared to last year, reveals Nielsen data released today.
Esports fans around the world include some of the hardest to reach consumers for brands because of their cord-cutting and ad-blocking tendencies. While esports unites them as a fan base, their digital-first mindset is pervasive in their approach to broader entertainment consumption.
By placing the shopper at the center of decision making, manufacturers can better collaborate with their retailer partners to address the inefficiencies of trade spend—one of the largest costs of doing business.
Nielsen Ad Intel data shows that over the last five years, there has been a significant reduction in the number of advertisers in the top five advertising categories. In Entertainment & Leisure, advertisers have dropped from 28k to 18k; Finance from 6k to 5k; Food from 2k to 1k; Auto down from 7k...