Total supermarket sales have started to recover, rising by +1% in the last four weeks, following a disappointing spring and early summer performance in which sales declined, falling to -0.5% in July.
Total grocery sales fell by -0.5% in the last four weeks, despite the start of warm summer weather at the end of June and the sporting season in the UK. Shoppers also spent less per visit compared with the same period last year.
Growth in the grocery sector continues to slow, as industry sales increased by just +0.4% in the last four weeks, costing UK supermarkets over £120m in missed sales.
Although private label share of FMCG in Ireland has not yet reached the levels of some of our European counterparts, it is a significant player reaching 25%* value share this year. Private label has become an essential staple in consumer’s shopping baskets and perceptions are overwhelming...
Are consumers using the Internet to research products with the intention of making a purchase online, or are they taking this new knowledge back to brick-and-mortar retail outlets to make the transaction? It seems the answer largely depends on the product. The Nielsen Global Survey of e-commerce...
Capitalising on key events during the year is vitally important for the FMCG industry. The Nielsen Ireland Spring Review uncovers the performance of key categories during the occasions which have occurred in the first half of the 2014.
Irish Consumers value social responsibility. In the past six months forty-five percent of Irish respondents claim to have purchased at least one product or service because they knew that the company was committed to positive social and environmental impact.
Findings contained in the latest Ireland Nielsen Pulse Newsletter reveal that Aldi and Lidl continue to gain share with their combined sales up +18.6% (MAT data to Mar/Apr 2014) while the Multiples suffer declines as a result.
56% of Irish online consumers plan to buy a car in the next two years according to a new study by Nielsen, with the majority of those choosing to purchase a used car over a new car.
Ireland’s consumer confidence was again boosted in Q1 2014 reaching an index of 82 according to the latest figures from Nielsen. This is five points higher than the previous quarter (Q4 2013) and a significant seventeen points higher than the same period last year. This latest wave of research...
IRELAND CONSUMER CONFIDENCE REBOUNDS TO ITS HIGHEST LEVEL SINCE 2008