Findings contained in the latest Ireland Nielsen Pulse Newsletter reveal that Aldi and Lidl continue to gain share with their combined sales up +18.6% (MAT data to Mar/Apr 2014) while the Multiples suffer declines as a result.

The report also shows that confectionery and alcohol have the highest percentage sold on deal of all super product classes with the amount of alcohol sold on deal increasing seven percentage points compared to the Jan/Feb 2014 results, possibly due to the Easter season.

 Nielsen values the total FMCG market in Ireland at €15.2bn.

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