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Nielsen & Profitero: Building Your e-Commerce Measurement Playbook
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Nielsen & Profitero: Building Your e-Commerce Measurement Playbook

To make smart decisions about how your brand is performing online, you need data—the right data. How you collect this data and how you analyse it are key components of how well informed your business will be as you guide your brand into the future. 

Through our collective experience, Nielsen and Profitero have identified essential tips and insights to create a successful e-commerce strategy.

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Nielsen & Profitero: Building Your e-Commerce Measurement Playbook

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