Insights

Q2 2016 Consumer Confidence Report

Global consumer confidence remained stable in the first quarter and below the optimism baseline score of 100, edging up one index point to 98. The score reflected mixed confidence levels reported in every region.

Q1 2016 Consumer Confidence Report

Global consumer confidence remained stable in the first quarter and below the optimism baseline score of 100, edging up one index point to 98. The score reflected mixed confidence levels reported in every region.

Made in... Which Country?

Many consumers appear to have strong preferences about the origin of the products they buy, but how important is this attribute really when they consider a purchase? How does it stack up against other selection factors?

Brands risk losing the Woman of Tomorrow!

This report is focused on the female shopper in the UK. It has been created for International Women’s Day by Women In Nielsen, an employee resource group within our UK business supporting diversity and inclusion.

The Dirt on Cleaning

Benjamin Franklin said the only things certain in life are death and taxes. Perhaps we should add dirt to the list. So who’s doing the cleaning, what solutions do they use and how often are they freshening up their homes and clothes?

Video on Demand

Nearly two-thirds of global respondents (65%) in a Nielsen online survey in 61 countries say they watch some form of VOD programming, which includes long- and short-form content.