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Mother - Daughter in Kitchen

Irish Consumers & Sustainability Report

FMCG and Retail | 15-11-2018

Every year, across Europe, we generate 25 million tonnes of plastic waste, but less than 30% is collected for recycling.

Irish consumers are becoming increasingly concerned about the detrimental impact that plastic pollution is having on the environment, and they’re also becoming more informed about what they can do to combat it.

Our Irish Consumers & Sustainability report looks into the key issues influencing Irish consumers views around sustainability, how it’s influencing their purchasing behaviour, who they feel is responsible for helping them to live more sustainably and the lessons manufacturers and retailers can take to better meet these changing consumer needs.

Tagged:  CONSUMER  |  SHOPPER  |  CAUSE MARKETING

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