MATT O’GRADY

CHIEF COMMERCIAL OFFICER, NIELSEN GLOBAL MEDIA

Matt O’Grady is the Chief Commercial officer for Nielsen’s Global Media business overseeing all countries outside of the United States.  He is responsible for all revenue, clients and services for the 56 countries in which Nielsen operates today. The core Nielsen services include TV, digital, audio and print measurement as currency products.  Additionally, Nielsen also provides advertising intelligence data, marketing effectiveness solutions and media analytic services.
Prior to returning to Nielsen, Matt was the Chief Executive Officer of Nielsen Catalina Solutions (NCS), a joint venture between Nielsen and Catalina Marketing.  At NCS, he was responsible for the overall management and leadership of this fast growing company. The NCS revenue grew 20% year over year for three consecutive making it one of the fastest growing companies in the marketing effectiveness industry.  Matt’s vision helped transform the CPG advertising industry and its measurement by applying purchase-based analytics to improve advertising effectiveness and targeting. Under his leadership, NCS provided advertisers with proof of the effectiveness of campaigns across all media platforms.  
Prior to NCS, Matt worked at Nielsen in several roles.  He was the Executive Vice President and Managing Director for the US local media business where he led strategy, development and enhancements for all local television and audio clients.  Matt was also the Global Leader of Nielsen’s first cross platform product and strategy team where he was responsible for all cross-platform audience measurement solutions including television, mobile and Internet. 
He has worked closely with industry associations including the Media Ratings Council, IAB, Direct Marketing Association, Media Behavioral Institute, TVB, Radio Advertising Bureau, National Association of Broadcasters, COLTAM and COLRAM.  
Prior to joining Nielsen in 2010, he was President of Claritas, a databased marketing and segmentation company that pioneered the use of offline data for online targeting and measurement.He also held management positions with Equifax, AT&T and the Daniel Yankelovich Group.
Matt holds a Bachelor of Science degree from the University of California at Santa Barbara.