April 30, 2019 ■ Mumbai
TAJ LANDS END, BANDRA
UNLOCKING WHAT’S NEXT
Challenges are important. Why? Because challenges drive your business forward— therefore, it’s time to turn your challenges into opportunities. Opportunities that traverse changing consumer choices, experiences through tech innovations and marketplace dynamics that are reshaping and driving the next paradigm of growth.
At Consumer 360TM, we are going to plan for today and strategize for tomorrow. We are going to navigate advertising and business model shifts, analyze the latest ways consumers are shopping, discovering and consuming content, learn to power personalized experiences, explore the technologies that are transforming our industry and more.
Let’s Unlock What’s Next together!
|TUESDAY, APRIL 30|
|8:00 AM – 9:00 AM||Registration and Breakfast|
|12:50 PM – 02:05 PM||Exposition: Unlocking What’s Next|
|02:05 PM – 03:45 PM||Sessions |
Prasun Basu, President, Nielsen South Asia
Arun Adhikari In Conversation With Kishore Biyani
Kishore Biyani, Founder and Group CEO, Future Group
Arun Adhikari, Non-Executive Chairman, Nielsen India
Opening Address: Unlocking the Consumer
Rama Bijapurkar, Independent Management Consultant
The Consumers of Tomorrow
Shonali Ghosh, Advisor- Special Projects, Nielsen South Asia
|03:45 PM – 04:15 PM||Exposition: Unlocking What’s Next & Tea|
|04:15 PM – 06:25 PM||Sessions|
The Media Metrics of Tomorrow
Matt O’Grady, Chief Commercial Officer, International Media, Nielsen Global Media
The Tools of Tomorrow
Richard Cook, Senior Vice President, Data Science, Nielsen Global Connect
India Inc Debates: UNLOCKING WHAT MATTERS NEXT!
Moderator: Prasun Basu, President, Nielsen South Asia
B. Sumant, Additional Whole time Director & President of FMCG Businesses, ITC Limited
Harsha Agarwal, Whole time Director & Owner, Emami Ltd
Priya Nair, Member of HUL Leadership Executive & Executive Director – Home Care, Hindustan Unilever Ltd
Sadashiv Nayak, CEO – Foods Business, Future Group & CEO, Future Consumer Ltd
Saugata Gupta, Managing Director & CEO, Marico Ltd
Sudhanshu Vats, Group Chief Executive Officer & Managing Director, Viacom18 Media Private Limited
Vivek Gambhir, Global CEO, Godrej Consumer Products Ltd
Zia Mody, Leading Corporate Lawyer, Founder & Managing Partner, AZB Partners
Vijay Udasi, Sr. Vice President, Sales Effectiveness, Nielsen Global Connect
|06:25 PM – 07:25 PM||Exposition: Unlocking What’s Next|
|*Agenda subject to change. For current descriptions, participants, timing and other updates, please continue to visit this website.|
Today’s consumers are empowered by the devices they have at their disposal and their ability to seek out the information they need and the content they want. Today’s empowered consumers don’t fit into neat little demographic boxes. They’re unique, and they each have different expectations about the products and services they interact with. Consumers respond in highly individual, nuanced and unpredictable ways to marketing and advertising initiatives and will continue to have increasingly nuanced preferences as newer generations emerge. By 2020, there could be as many as 1 billion Gen Y and Gen Z consumers in India. These consumers are different from Gen X, as they have varied preferences and interests, allowing for future innovation. As the calendar flips and the years progress, Gens Y and Z will change the way many industries need to innovate and market their products and services. This constantly changing behaviour will also usher in opportunities that brands can tap into across industries.
In this session, we will explore the attitudes that today’s digitally connected consumers have toward product and service innovation in general, as well as across sectors of media, technology, food, and health. We’ll also explore ways that you can stay ahead of the curve.
In the midst of a fast-evolving sharing economy, many consumers have adopted the role of provider as well as a consumer. The concept of peer-to-peer sharing is leading innovation across industries and sectors with various new platforms, ranging from ride sharing, space sharing, at-home services, and this “sharing economy” is challenging traditional models of consumption. As more consumers opt for collaborative consumption, it’s already having a noticeable impact on the business landscape across categories. Online platforms are connecting people with businesses, and younger consumers, particularly millennials, now consider this a way of life. As more categories catch up, the sharing economy will evolve to include newer ways of consuming collaboratively and effectively.
In this session, we will explore the phenomenon of collaborative consumption in India, highlighting the impact it will have across businesses and explore current and future collaborative consumption prospects.
In most of the global markets, small manufacturers are tapping significant growth, often outpacing the big established players. This competition among market participants has a bearing on market concentration (or fragmentation). So, both leaders (Goliaths) and challengers (Davids) are devising unique efforts to strategise in order to win in the marketplace.
In this session, we will scan through 50 odd industry segments in India to measure their concentration/ fragmentation using Hirschman – Herfindahl Index (HHI). We will also analyse examples of Goliaths getting stronger and Davids turning into Goliaths, and in that process screen out factors that are disrupting the marketplace.
The session will eventually build upon common themes that would offer cross-learning opportunities for Davids and Goliaths in different industry segments. These themes will subsequently be discussed among an eminent panel of CXOs, on stage. The panelists will bring out nuances of tapping into opportunities for the Davids and the Goliaths so as to devise winning strategies in this VUCA world.
Consumers are calling the shots in the retail world, but are you picking up on the cues? There is a shift in trends on what consumers are looking for from retail – from a wide choice across products and services, now its about convenience. Among the ways to court consumers in today’s cut-throat world of retail, brands that take an omnichannel approach will have an advantage over those that don’t. Taking an omnichannel approach means allowing consumers to complete a purchase at any point along their path to purchase, regardless of whether that’s on- or offline. Local retail giants and international chains have started re-investing across channels to engage with today’s fickle shopper.
In this session, we will help you explore the omnichannel path as a way to chart your success.
The evolution of the media landscape is speeding up. Competition is prompting long-standing media providers to consolidate, data privacy concerns are causing shifts in business models, and digital advancements are creating new business-consumer dynamics. Getting media measurement right in this shifting landscape is a challenge that you need to first face, and then get ahead of.
Media measurement has made tremendous headway in the last year or two, but individual dynamics based on geographies aren’t making it any easier to pin down what’s best for Indian markets. So, the four stakeholder groups of Advertiser, Broadcaster, Agency and Measurement Provider, need to each play their key roles to move the measurement agenda ahead.
In this session, we want to get together to consider some tough questions; how do we connect every second of media consumption, from every device and in every instance, to glean out actionable insights for all four stakeholders? Join us to discover a new range of measurement tools and unlock the true value of your assets, to chart out What’s Next for you.
To Unlock What’s Next, you need to be armed with the right tools – tools that help you navigate a fast-transforming India. Catalysing this transformation are the changing needs of millennials, altering government policies and the fast-evolving retail and market landscapes. But what does this mean for you, the marketer? Time is of the essence, convenience is key and shared economy is in, as far as the consumer is concerned. In parallel, the advancement of digital ways and technology is adding vastly to the pool of usable data, powering modern research and measurement techniques using Cloud Computing, Artificial Intelligence, Machine Learning, BlockChain and similar methodologies.
In this session, we will help you uncover and discover the transformative tools that are required to address the business challenges of the future and make real headway with your consumers and customers by taking bolder, better, and faster decisions!
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