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  • Perspectives | 14-02-2019

    Authenticity is the Key Ingredient for Brands with Personality

    Now more than ever, brands are “taking stands”—challenging the status quo, and their competitors. It’s a popular phrase, and an evolving idea in today’s social and political moment, not to mention over the past decade as corporate responsibility and sustainability has risen in prominence to the C-suite and beyond.

  • Perspectives | 07-02-2019

    No Crystal Ball Required: What Data Tells Us About the Future of Esports

    As we analyze key takeaways from Nielsen’s past two years of sponsorship valuation data and research around fan behavior and preferences, it’s evident that esports stakeholders have a lot to look forward to in the coming months.

  • Perspectives | 31-01-2019

    Trust, Velocity and Inclusivity in Data for Sustainable Development

    There are many problems and challenges ahead of us. We also have many possibilities and options to wade through as we navigate the right way forward. It’s up to us to leverage the opportunities by adopting better strategies for using data and technology.

  • Perspectives | 24-01-2019

    E-Commerce and Convenience: A Look at How New Zealand’s FMCG Market is Changing

    Online grocery, which currently accounts for 3%-4% of total grocery sales in New Zealand, continues to drive growth, and we expect that growth to accelerate in 2019 as retailers meet rising consumer demand with the continued rollout of their e-commerce programmes.

  • Perspectives | 17-01-2019

    Modern Sustainability Is Much More Than Paper Versus Plastic

    Some companies take the world's long-term sustainability to heart and build their entire brands around it. But even if your company isn’t ready to dive into the deep end of sustainability, it’s important to take steps in the right direction.

  • FMCG and Retail | 10-01-2019

    A ‘Natural’ Rise in Sustainability Around the World

    As companies look to break into new markets, they must understand that each market demands its own approach. In burgeoning sustainability markets, however, natural and organic are paving the way for more detailed and specific claims.

  • Perspectives | 10-01-2019

    5 Important Questions to Ask Your Marketing Mix Vendor

    Choosing the right marketing mix modeling vendor has a huge impact on your overall marketing effectiveness and business growth. To help you avoid regretting your decision, get the answers to these five questions before taking the plunge.

  • FMCG and Retail | 04-01-2019

    The Beauty Market Is Letting Its Hair Down

    The next frontier for growth in the Indian beauty industry may well be hair care. The size of the hair care segment is now INR 22,500 crore and rising, with sub segments like colourants and conditioners leading the growth. This edition of Featured Insights explores the trends in the hair care segment including the increasing focus of male consumers on hair care, rural and urban dynamics, and particular areas that are driving disproportionate growth. It also delves into potential avenues of expansion for the hair care industry in the near future.

  • Perspectives | 03-01-2019

    Is Your Competitive Intelligence Missing Innovation Intelligence?

    Modern marketers have a number of tools to drive growth in the competitive environment which are supported by data to make confident decisions—like pricing, promotion, assortment and media. But when we talk to marketers about growth, no lever is cited more often than innovation.

  • Perspectives | 27-12-2018

    Understanding the Evolving World of Premium

    It’s rational that shoppers would be willing to pay more for a product that is of a higher demonstrated quality or value, but there is also a more subjective component that factors into many shoppers’ ideas of what premium means.

  • Perspectives | 20-12-2018

    Segmenting the Spirits of Christmas

    Christmas is an important time of year for the alcohol industry in the U.K., as off-trade alcohol sales over the 12 weeks of Christmas account for around a sixth of all Christmas fast-moving consumer goods (FMCG) sales and a third of total annual off-trade alcohol sales.

  • Markets and Finances | 19-12-2018

    Global Economic and Spending Trends Stay Positive Past the Year’s Midway Mark

    As 2018 starts to wind down, economic and consumer spending trends for a majority of markets around the world are in better standing than they were earlier in the year.

  • Markets and Finances | 19-12-2018

    Quarter By Numbers: Q3 2018

    Confidence on a global scale ended the third quarter two points higher than in the previous period and fast-moving consumer goods (FMCG) sales in many countries are trending upward as a result.

  • Perspectives | 13-12-2018

    Taking Agile Innovation From the Garage to the Conference Room

    One of the biggest is that small start-ups are generating 53% of the growth and cutting into the share of established manufacturers. And so FMCG manufacturers of all sizes are looking to the successful start-ups for inspiration on how to be more agile, but is it that simple?

  • Markets and Finances | 11-12-2018

    Tracking the Pace of Change and Evolving Consumer Behavior

    Here’s a look at some of the major shifts we’re tracking to help our clients stay in prime position to capitalize on the opportunities they’ll present in the coming years.

  • Media | 10-12-2018

    Case Study: Maximizing Online Audience Reach Through In-Flight Optimization

    With the flexibility to reallocate budget across select platforms, Tempo OMD used Digital Ad Ratings’ overnight reporting to identify optimisation opportunities.

  • Perspectives | 06-12-2018

    Five Reasons To Prioritize Sustainability In Your Brand Playbook

    To do it right, companies need to invest in truly understanding their consumers and embed sustainability into their brand’s foundation. Authenticity comes through the end-to-end integration of sustainability into your processes and complete transparency with consumers along the way.

  • Digital | 04-12-2018

    Connectivity Improves User Adoption of E-Commerce for Evolving Product Categories Like FMCG

    As manufacturers and retailers seek to capitalize on the opportunity of e-commerce, they need to understand consumers’ online usage, behaviour and habits, as well as what’s driving e-commerce adoption.

  • Perspectives | 29-11-2018

    Optimizing the Automotive Path to Purchase

    In today’s crowded car market, auto advertisers are hard-pressed to connect with consumers, encourage new sales, and do it all under shrinking budgets. It’s a steep challenge, and one that can only be met with a full understanding of how consumers shop for cars and how they react to automotive advertising.

  • Perspectives | 22-11-2018

    What OTC Companies Can Learn from Seasonality

    Seasonality has a huge impact on OTC sales performance, and although it varies by category, 60% of sales are subject to this. We, of course, associate summer with hay fever and allergies; however, lots of other categories also enjoy the seasonal uplifts that come with summer.

  • Digital | 19-11-2018

    Connected Commerce: Connectivity is Enabling Lifestyle Evolution

    It’s undisputed that internet accessibility, mobile technology and digital innovations are redefining consumers every interaction and will continue to enable and disrupt many aspects of consumers’ lifestyle well into the future.

  • FMCG and Retail | 16-11-2018

    Sustainable Shoppers Buy the Change They Wish to See in the World

    Looking for a better lifestyle, consumers are searching for options that are healthier for them and for their homes. The good news is that companies can be benevolent and bankable if they understand the intricacies of these forces and react accordingly.

  • Perspectives | 15-11-2018

    Tapping into Growth after the Initial Innovation Fades

    Even after the buzz of new product innovation wears off, growth is still possible. Here’s how a refined approach to price and promotion can amplify your brand proposition.

  • FMCG and Retail | 14-11-2018

    FMCG Industry to grow 12-13% in Q4 FY19

    Nearly 80% of the value growth clocked by FMCG industry in the Q3 quarter was volume driven (13.4%). Rural markets continued to grow faster (20%) in the quarter; urban India also had a good run with 14.5% value growth.

  • FMCG and Retail | 09-11-2018

    Global Consumers Seek Companies That Care About Environmental Issues

    A new era of sustainability is rising and it’s touching every corner of the world. Consumers in markets big and small are increasingly motivated to be more environmentally conscious and are exercising their power and voice through the products they buy. But why do these shifts feel so urgent?

  • Perspectives | 08-11-2018

    While The Industry Waits For Perfection, Monetizable Metrics Wait For No One

    It’s well known across the media landscape that consumers in the U.S. are connecting with more content across more devices than ever before. But as an industry, we have not tapped into the truly unique opportunities presented by this increased consumption at the same pace as consumers.

  • Perspectives | 01-11-2018

    Cutting Through the Data Fog With Industry Collaboration and Connectivity

    Data is everywhere. As our individual behaviors leave an ever-expanding data footprint, we are faced with the challenge of making sense of all of this data and extrapolating meaningful insights to drive performance.

  • Perspectives | 26-10-2018

    A Snack Is Not an App: Agile Innovation in an FMCG World

    Agile market research can help manufacturers prototype ideas in a safe environment and identify the best possible version of each prototype before they invest in more expensive execution steps.

  • Perspectives | 04-10-2018

    Why Small Brands are Stealing the Spotlight

    There’s been a lot of buzz around small brands right now. Smaller brands want to be the next best thing and big brands want the growth of small brands.

  • Entertainment | 03-10-2018

    Global Interest in Women’s Sports is On the Rise

    While they often don’t receive the same level of attention as men’s sports, a new Nielsen Sports research project highlights untapped potential and new commercial opportunities for rights holders, brands and media.

  • Entertainment | 03-10-2018

    The Rise of Women's Sports

    The rate of change in women’s sports is one of the most exciting trends in the sports industry right now. For rights holders, brands and the media, this represents a chance to develop a new commercial proposition and engage fans in a different way.

  • FMCG and Retail | 02-10-2018

    Investments in Technology and Infrastructure Can Lead Consumers to Buy FMCG Online

    With rising consumer uptake across e-commerce categories, online FMCG growth is accelerating across the globe. In fact, we estimate that online FMCG growth will accelerate four times faster growth than offline sales in the next five years.

  • Perspectives | 27-09-2018

    Latin America Brands Prep for Success at IAB Conecta 2018

    The marketing and advertising landscape in Latin America is becoming more fast paced and complex. To grow in this environment, companies must meet consumer demand for convenience and personalization and leverage digital strategies and innovation.

  • Demographics | 26-09-2018

    What Handsets Say About Consumers

    Smartphones in India have benefited from the rise of inexpensive high-speed 4G internet. Affordable data has also paved the way for affordable handsets. The price band of a smartphone now reveals much about the consumer purchasing it, thereby enabling businesses in devising strategies for better ROI.

  • FMCG and Retail | 25-09-2018

    Future Opportunities in FMCG E-commerce

    This report looks at the changing FMCG e-commerce landscape in eight markets (Colombia, New Zealand, Norway, Poland, Portugal, Taiwan, Thailand, United Arab Emirates), influenced by 10 key drivers, along with deep insights for each of these markets.

  • Markets and Finances | 24-09-2018

    Quarter By Numbers: Q2 2018

    Generally speaking, global conditions for the FMCG industry remained positive in second-quarter 2018. Some regions showed significant growth promise, while others showed a slight pullback from gains earlier in the year. With many markets experiencing notable increases in GDP growth, conditions were favorable for manufacturers and retailers.

  • FMCG and Retail | 24-09-2018

    Conditions for Global FMCG Markets Remain Positive Midway Through 2018

    A slight drop in consumer sentiment in the second quarter was reflected in a slight pullback in spending in certain markets, as skepticism about the future had some consumers feeling as though their free cash would be better served in savings rather than on discretionary purchases.

  • Perspectives | 20-09-2018

    How Small Data Can Become Big Data’s Secret Weapon

    In recent years, companies have bowed down to big data and hailed it as the next game-changer. But even as big data keeps getting bigger, its promises somehow seem smaller.

  • Entertainment | 12-09-2018

    India Music 360 Report

    Learn more about the music landscape in India and the commercial opportunities it presents in the Nielsen Music’s India 360 Report.

  • Entertainment | 06-09-2018

    Pro Kabaddi League Drives Surge in Interest for India’s Fastest-Growing Sport

    Following the advent of the Pro Kabaddi League in recent years, the popularity of this high-contact team sport is soaring in India. But the league is doing more than simply proving the commercial viability of the professional sport: It’s boosting the popularity of Kabaddi overall.

  • Perspectives | 06-09-2018

    Agile Innovation You Can Trust

    As a business concept, agile has migrated well outside of the tech world, touting the benefits and buzz once grounded in the software space to an array of new industries and sectors. In the process, however, the meaning behind the term has frequently been misinterpreted.

  • Perspectives | 30-08-2018

    When it Comes to Snacks, Premium is More Than Price

    Consumers have more snack choices than ever these days, and it’s changing the way they think about snacking. Premium snacks are just one sub-category that’s emerged in recent years.

  • FMCG and Retail | 28-08-2018

    Retail Stock Levels at a 10% Higher Level than Pre-Demonetisation Phase

    Demonetisation woes and uncertainties around GST had created short-term stress on retail stock levels that witnessed around five per cent decline during each of the two events. With the passage of time, retail stock levels have bounced back and they now stand at 10% higher level from p re-demonetisation period.

  • Perspectives | 23-08-2018

    Three Things B2C Marketers Can Do to Build Better Budgets

    If you think it’s hard to develop a marketing budget, you’re in good company. Most marketers today must do more with less. Faced with steep competition, B2C marketers need to spend every penny wisely.

  • Demographics | 20-08-2018

    Wealthy Single Urbanites Go Premium

    Single urban consumers are shaping market dynamics because they are digitally forward and have a greater disposable income than other consumer groups. These super consumers are early adopters, making them influencers.

  • Perspectives | 16-08-2018

    How Less Can Often Be More

    Marketers often think about how important it is to communicate all of a product’s key benefits to their consumers directly on the pack—using images, colors, logos, words, typography, etc. But very often, this overload of information makes the design extremely complex and difficult to understand.

  • FMCG and Retail | 07-08-2018

    In Today’s Hyperconnected World, Convenience is the Ultimate Currency

    Shortcuts and automation are top of mind as consumer chase ways to overcome everyday obstacles to effortless living. For FMCG companies, the task at hand involves adapting and enhancing their solutions to do more than keep pace—they’ll need to stay ahead of the pace.

  • FMCG and Retail | 07-08-2018

    The Quest for Convenience

    Convenience isn’t just about store formats, products or packaging. And it means more than the latest technologies or new engagement strategies. Rather, it’s about every encounter, interaction and action that can help fulfill consumers’ growing demand for efficiency.

  • Perspectives | 02-08-2018

    The Risk of Staying Static in a Fast-Paced Economy

    How prepared would you be if inflation took hold again? In some ways, it has already started. Learn how to build price and promotion strategies for a fast-paced economy.

  • Perspectives | 26-07-2018

    The Threat You Might Not See

    For many large, multinational global brands, other companies don’t become competition until they’re operating at the same scale and in similar markets. As a result, global companies often don’t pay much attention to the small brands that operate well outside of their global peripheral vision.

  • Perspectives | 19-07-2018

    Redefining the World of Snacking

    For years, confectionery, crisps and soft drinks were the most popular go-to snack choices for the British consumer. But over the last five years, we’ve seen a dramatic shift in the world of snacking.

  • Perspectives | 12-07-2018

    Why Your Team Might Not Be Looking at the Right Numbers

    Aligning your organization toward common goals is challenging, especially when the goals change. That’s because it’s common for marketing teams to operate in silos. Most marketing organizations are split between marketing and media, and the split is compounded by multiple layers up and down the org chart.

  • FMCG and Retail | 02-07-2018

    What You Might Not See: Invisible Brands on the Rise

    If you can’t see it, it must not be there, right? In the FMCG market, this couldn’t be farther from the truth. That’s because every category has a certain concentration of brands that aren’t top of mind for many, but they have the ability to shift the overall landscape if conditions are right.

  • Perspectives | 28-06-2018

    What We Need to Talk About When We Talk About Connected TV

    With the growth of streaming apps available through the TV glass come new opportunities for advertisers to connect with consumers in the living room. In the past year alone, we've seen an almost 10% increase in the number of people who have access to a connected TV device.

  • Markets and Finances | 25-06-2018

    Global Economic Conditions and the Consumer Product Landscape Are on Solid Footing at the Start of 2018

    From a global perspective, prospects for the remainder of the year appear largely positive. In Q1, confidence grew across Western Europe, the economic recovery in Latin America looks promising in a number of markets, dollar sales of FMCG in North America performed well, and growing disposable incomes across Asia-Pacific are having an effect well beyond the immediate region.

  • Perspectives | 22-06-2018

    Gen Z: The Elusive Generation

    For the last decade or so, Millennials have been the generation that every brand has sought to engage as their spending power has grown. With this generation now past teenage years, however, digital advertisers are shifting their focus to the succeeding generation, Generation Z or Gen Z.

  • Markets and Finances | 22-06-2018

    Quarter By Numbers: Q1 2018

    From a global perspective, conditions and prospects for the remainder of the year appear largely positive. In Q1, confidence grew across Western Europe, economic recovery in Latin America looks promising in key markets, FMCG sales in North America performed well, and growing disposable incomes across Asia-Pacific are having an effect beyond the immediate region.

  • Perspectives | 14-06-2018

    A Look at the 21st Century CMO

    There has never been a more dynamic and challenging time to be a marketer. Since the advent of the internet, fueled by available high-speed access and ignited by the proliferation of powerful new devices, marketers have more access to consumers than ever before.

  • FMCG and Retail | 13-06-2018

    Tallying The Net Promoter Score

    The Net Promoter Score (NPS) is a customer satisfaction assessment tool that’s gained considerable attention. It identifies whether a customer would actively recommend a brand, making it a tool that can gauge if a product will do well through customer loyalty. The popular tool comes with its pros and cons.

  • Entertainment | 12-06-2018

    Fan Favorite: The Global Popularity of Football is Rising

    Regardless of whether you call it football or soccer, it’s a sport with massive global appeal and fan interest. In fact, more than 40% of people 16 or older in major population centers around the world consider themselves interested or very interested in following football, more so than any other sport.

  • Entertainment | 11-06-2018

    World Football Report

    The global reach of football, or soccer, is unequalled among sports in terms of value to media and sponsors. With the FIFA World Cup Russia 2018 upon us, Nielsen offers a snapshot of the vast collection of data and insights surrounding the world’s most popular sport.

  • Perspectives | 07-06-2018

    The Six-Point Checklist for Successful DMP Engagement

    The DMP serves as the nervous system for your organization’s digital ecosystem helping you unify, make sense of and unlock the value of disparate streams of data, uncover and build valuable consumer audiences, and reach those high-value audiences with personalized messaging in real-time across the digital ad ecosystem.

  • Perspectives | 31-05-2018

    How to Reach, Engage and Measure Today’s Empowered Consumer

    Today, access to information is unprecedented, consumers are empowered to make smarter buying decisions and marketers have amassed immense quantities of data about consumers. Technology has transformed many industries permanently, but perhaps none as much as marketing.

  • Perspectives | 24-05-2018

    Three Common Causes of Innovation Failure

    Looking across thousands of product launches using Nielsen BASES' rich database, we’ve observed three common causes of innovation failure that often don’t get the attention they deserve.

  • Perspectives | 17-05-2018

    The Four Key Influencers Of Convenience Store Shoppers in 2018

    We expect lifestyle, the “little and often” trend, technology and location to be four of the key influencers on shopper’s behaviour in 2018, which, if executed well, will be true foot traffic drivers for c-store retailers.

  • FMCG and Retail | 15-05-2018

    Path to Wholesome Growth

    There are about 10 million FMCG retail stores across formats in India today. Of these, companies reach only about two million directly, making manufacturers largely dependent on indirect wholesale distribution.

  • Perspectives | 10-05-2018

    Amid Digital Sponsorship Options, Don’t Neglect Social Media

    With digital now a critical channel for brands, it’s no surprise that they’re actively looking to better understand and measure returns in the space. They’re also actively looking to social media and sponsorships as a way to amplify their digital returns.

  • FMCG and Retail | 08-05-2018

    Beer Consumers In Emerging Markets Offer A Flavorful, Flourishing Future

    One FMCG category that is seeing significant growth, and is indicative of shifting spending in emerging markets, is beer. So what can beer tell us?

  • Perspectives | 03-05-2018

    Assessing the Potential Impact of the New Minimum Unit Pricing Regulation in Scotland

    Now in place, the minimum pricing of alcohol regulation in Scotland means that a single unit of alcohol cannot be sold for less than 50p. And as a result, the stronger the drink, the more expensive it will be. So what effect might that have on consumption?

  • Entertainment | 26-04-2018

    Commercial Trends in Sports 2018

    We are at a time of unprecedented commercial opportunity in global sports. Barriers to entry have never been lower. More markets around the world than ever before are receptive to the power of sports. It’s never been easier to reach millions—even billions—of fans.

  • Perspectives | 26-04-2018

    Maximizing Your Brand's Global Growth Potential

    When it comes to growth, it’s hard to ignore what we’re seeing in emerging markets. In fact, they’re currently generating two-to four-times the FMCG growth of developed markets. But just because the big picture boasts big opportunity doesn’t mean capitalizing on the right opportunities is easy.

  • Perspectives | 19-04-2018

    Thinking Beyond Pink: Advertisers Need to be Smarter on Digital to Really Reach Women

    Marketers need to think more strategically beyond cheap tricks, making things pink, or adding female icons to labels to reach women.

  • Perspectives | 05-04-2018

    Will the Ad Industry Move To A Sales Guarantee?

    The only metric that never changes is sales, which begs the question: Will we eventually see an industrywide guarantee on sales?

  • Markets and Finances | 02-04-2018

    With Consumer Confidence Up Last Year, 2018 Shows Promise for Global Product Companies

    2017 was a good year for global consumers, with consumer confidence ending the year at a near-record level. Notably, 51 markets finished the year with higher confidence than they did in 2016, and the gains were bigger than 2 points in 46 markets.

  • Markets and Finances | 02-04-2018

    Quarter By Numbers: Q4 2017

    Navigating the FMCG landscape has become difficult. It’s not just the consumer path-to-purchase that’s grown in complexity. The playing field for manufacturers and retailers has evolved as well.

  • Perspectives | 22-03-2018

    Best Practices for Launching Durable Goods Innovations

    Given today’s competitive landscape, brands that leverage proven go-to-market strategies will likely be more successful than those that simply move forward without careful thought and preparation.

  • FMCG and Retail | 12-03-2018

    Booming Snack Sales Highlight a Growth Opportunity in Emerging Markets

    One consumer product category that shows promise is snack foods. A rare global growth story, snacks are satisfying consumer cravings around the world—in fact, the snacking business grew US$3.4 billion globally in 2017.

  • Perspectives | 08-03-2018

    As Trends in Beauty Highlight, Brand Value Is More than Skin Deep

    More than any other consumer industry, beauty and personal care are driven by trends. New trending ingredients, formulations, colors and brands come around every season. Walk into your average retail store and you’ll see this reflected on shelves.

  • FMCG and Retail | 06-03-2018

    Private-Label Brands are Hungry for More of the Global Food Pie

    There’s a new retail revolution underway, and it’s going to affect the global food industry in ways the market hasn’t seen before. The revolution comes at the hand of store-branded products, which continue to gain share across all major geographies.

  • FMCG and Retail | 01-03-2018

    Go Where the Growth is: Key Trends to Explore in Emerging Markets

    While sales of fast-moving consumer goods in some traditionally successful markets like the U.S. saw signs of softness in early 2017, opportunities for growth are still readily available if you know where to look.

  • FMCG and Retail | 28-02-2018

    The Rise and Rise Again of Private Label

    There’s a new retail revolution underway, and it’s going to affect the global food industry in ways the market hasn’t seen before. The revolution comes at the hand of store-branded products, which continue to gain share across all major geographies around the globe.

  • FMCG and Retail | 26-02-2018

    What's Next in Emerging Markets

    For a decade, emerging markets have ignited the global economy, contributing more than 80% to its economic expansion. Today, these markets consistently perform a remarkable three to four times better than their developed market counterparts in the FMCG industry.

  • Perspectives | 22-02-2018

    Moves and Shakes: Predicting What New Zealand's Liquor Market Will Look Like in 2018

    Five years ago, mainstream alcohol segments drove the majority of the alcohol sales growth in New Zealand. More recently, niche products have emerged, and Kiwis are increasingly opting for more premium and unique beverage offerings.

  • Markets and Finances | 22-02-2018

    A Broader Spectrum

    The telecom sector has had a tumultuous couple of years. High debts in the industry triggered a spate of M&As, a disruptive new player entered the market and revenues plummeted in the short term. This nudged telecom service providers into pursuing innovative survival and growth strategies, leading to a flurry of activity.

  • Perspectives | 15-02-2018

    Best Practices for Developing Durable Goods Innovations

    Compared with the everyday consumer products we buy frequently, like paper towels and boxed cereal, durables have a much longer shelf life. Items like electric razors, coffee makers and irons fall into this category, and they play key roles in the everyday lives of consumers—yet in much different ways than fast-moving consumer goods do.

  • Markets and Finances | 14-02-2018

    Payments Banks - Unbanked India's Banking Solution

    As home to 70% of the nation’s population, the hinterland is marked by low financial inclusion – a problem payment banks have set out to remedy. The cash shortage following the demonetisation drive of 2016 also helped nudge the unbanked towards the formal economy and the adoption of digital financial transactions.

  • Markets and Finances | 12-02-2018

    What's Next Starts Now

    In the face of rapidly evolving business and economic landscapes around the world, the importance of organizational intelligence and foresight thinking as a tool to unearth early indicators of change and unlock growth has never been greater.

  • Perspectives | 08-02-2018

    Making Innovation Work: Three Tips for Taking 'Jobs to be Done' from Theory to Practice

    What do dental chews for pets, adult incontinence undergarments and sweetened light beer have in common? On the surface, absolutely nothing. A closer look, however, reveals that each solved a specific "job to be done."

  • FMCG and Retail | 30-01-2018

    Planning The Route To Growth in Rural Markets

    The most difficult questions facing growing businesses today include the identification of high potential markets for distribution. What is making the effort increasingly complex is the changing dynamics of people, lifestyles, aspirations and location; not to mention the costs involved in covering the massive rural landmass.

  • Perspectives | 25-01-2018

    Esports, Jump In or Miss the Mark

    The esports industry is growing quickly, with new leagues, teams and distribution channels. And this growth is attracting new high-profile esports investment from brands, media organizations and traditional sports rightsholders.

  • Perspectives | 18-01-2018

    The Top 6 Hurdles to Growing Assortment-Related Revenue

    Bringing attention to the importance of assortment is easy. It’s getting it right that is highly challenging. Here are the top six hurdles companies face in building an optimal assortment.

  • Perspectives | 11-01-2018

    Why You Need a Comprehensive Over-The-Top Strategy. And now.

    The “input button,” an often misunderstood piece of remote control real estate, unlocks a wide range of content for consumers with an array of devices, and it’s no longer invisible to audience measurement.

  • Perspectives | 04-01-2018

    Driving While Distracted: The Challenges of Measuring Behavior in Complex Environments

    The world is changing. Fast. The way we work. The way we travel. The way we watch videos and shows. The way we simply interact with each other. And because the pace of change is happening so incredibly fast, it can be hard to understand what, and just how much, change has happened over a week, month or year.

  • Perspectives | 21-12-2017

    Attribution Modeling: The Pathway to Greater Marketing ROI

    As marketers seek greater accountability in today’s increasingly omnichannel shopper landscape, demand for outcome-based ROI measurement has become more important than ever across the media, retail and FMCG industries.

  • FMCG and Retail | 21-12-2017

    The Changing Face of Beauty

    In these times, when every waking moment is potentially shareable on social media, beauty does seem to be skin deep. The desire to constantly look well-groomed is expanding the beauty market, beyond the conventional boundaries of age, gender, geography and town class.

  • FMCG and Retail | 19-12-2017

    Conditions for Global FMCG Markets are Strengthening

    Backed by rising consumer confidence and optimism, many of the world’s economies are experiencing degrees of positive momentum. In some cases, that momentum is strong; in others, it’s subtle, but still worth noting.

  • FMCG and Retail | 12-12-2017

    What's Cooking with Indian Diners

    While most Indian households don’t have the financial means to indulge in eating out, the story is markedly different in urban centres. A sizeable number of Indians living in cities spend significant amounts on eating out.

  • Perspectives | 07-12-2017

    How Valuable are Sponsorship Deals and Brand Activations When Applying for Esports Franchise League Slots?

    When identifying how valuable sponsorships and brand activation can be in esports, it’s worth exploring the issue from the perspectives of the many stakeholders involved: leagues, franchisees and teams.

  • Demographics | 30-11-2017

    Gen X Catches Up with Millennials in Transacting Online

    The adoption of smartphones and the incidence of online financial transactions has always been high among Millennials. Comparatively, Gen X has been slower to adopt technology in general. What’s interesting is that this trend may be losing steam.

  • Perspectives | 29-11-2017

    The Celebrity Power of Music in Advertisements

    Neuroscience shows us that, when used correctly, music can put viewers and listeners in a more positive mood, leading to a greater reliance on intuition and a reduction in both critical thought and focus on detail.

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