As companies look to break into new markets, they must understand that each market demands its own approach. In burgeoning sustainability markets, however, natural and organic are paving the way for more detailed and specific claims.
Seasonality has a huge impact on OTC sales performance, and although it varies by category, 60% of sales are subject to this. We, of course, associate summer with hay fever and allergies; however, lots of other categories also enjoy the seasonal uplifts that come with summer.
With nearly 47,000 pregnant women or new mothers dying each year in India, the high rate of maternal mortality continues to be a cause of concern. Take a look at some of the schemes and practices in play, to help India achieve the United Nations’ Millennium Development Goal, of bringing maternal mortality rate down.
Despite being in the 21st century, there still exists a significant amount of gender disparity across India. As part of the United Nations’ eight millennium development goals, of which promoting gender equality and empowering women falls at number three, the country aims to eliminate this inequality across all levels of education by 2015.
A significant increase in lifestyle diseases and cost concerns surrounding health care is attracting a large number of consumers to consider health insurance policies. Moreover, the slowing economic growth of the country has prompted many to look for policies that cushion them against financial hardships.