In the face of rapidly evolving business and economic landscapes around the world, the importance of organizational intelligence and foresight thinking as a tool to unearth early indicators of change and unlock growth has never been greater.
Backed by improving global consumer confidence, many regions are seeing improved conditions for businesses and the fast-moving consumer goods industry. Here, we’ll look at trends in a few select countries.
When asked to pick the attributes they seek when purchasing all-purpose cleaners, 40% around the world say they want environmentally friendly benefits and nearly as many (36%) say they don’t want harsh chemicals.
Many consumers appear to have strong preferences about the origin of the products they buy, but how important is this attribute really when they consider a purchase? How does it stack up against other selection factors?
What makes a strong corporate reputation? While few brands would argue the need for effective management, quality products and a strong social responsibility platform, many are overlooking one of their greatest assets when it comes to reputation management: their employees.
The multi-SIM phenomenon continues to drive the Indian mobile phone market – not just smartphones but feature phones as well. This is clear from the fact that incidence of multi-SIM connections has grown by 62% over the last two years. Here’s what brands and marketers need to do to effectively navigate this space.
For multinationals and other companies looking for opportunity in China, look no further than to connected spenders, a young, affluent and connected group eager to engage with brands and their conversations.
Our perception about personal finances is one factor that contributes to our confidence in the economy, which can impact our willingness to spend and save. Mirroring the rise in global consumer confidence in the third quarter, immediate spending intentions also increased, rising to 43%, up from a low of 30% in 2008 during the Great Recession.
In a world of choice, social responsibility is increasingly a factor for purchasing one product over another. In fact, 66% of respondents say they’re willing to pay more for products and services that come from companies who are committed to positive social and environmental impact.
Given that financial needs and reasons for investing are changing, financial institutions are beginning to understand that a ‘one-size fits all’ approach no longer applies. What works for a regular investor may not appeal to the heavy investor who is more engaged with the product. Find out how to identify and engage with the super investor.
What traits lead to a strong corporate reputation? Is it thought leadership? A diverse product line? Innovation? Corporate social responsibility efforts? While many are divided on specifics, most would likely agree that reputation is built on a smattering of all of these, along with a few others as well. The one characteristic that might not be as expected, however, is location.
With half a year and two key events – the general elections and the Union Budget 2014 over, there seems to be revival of sentiment in the Indian economy – it’s a time of increased anticipation and receding ambiguity. Here are some new trends to tell you where India’s consumer is headed.