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“12-12-12” Concert Reaches More Than 19 Million U.S. TV Viewers Across Multiple Networks
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“12-12-12” Concert Reaches More Than 19 Million U.S. TV Viewers Across Multiple Networks

In an effort aid those affected by Hurricane Sandy, multiple organizations came together to produce the “12-12-12” concert held on Wednesday, Dec. 12, 2012 at Madison Square Garden in New York City. The concert was the most widely distributed live musical event in history, accessible to nearly two billion people worldwide on television, radio and the Internet.

In the U.S., 19.3 million TV viewers watched at least a portion of the concert on television, which was carried live from 7:30 p.m. to approximately 12:00 a.m. on 15 networks. The average audience viewing the concert at any given moment was 5.2 million viewers.

“12-12-12” Concert U.S. TV Viewership

Broadcast Date Networks Average # of Households Total, Unduplicated # of Households^ Average # of Persons 2+ Total, Unduplicated # of Persons 2+^
“12-12-12” 12/12/2012 Various* 3,765,000 13,750,000 5,192,000 19,304,000
Source: Nielsen

*Networks: ION, AMC, BIO, Cooking Channel, Destination America, Discovery Fit & Health, Encore Primary, FX Movie Channel, Fuse, G4, Hallmark Movie Channel, HBO Prime, IFC, VH1 Classic and WE tv

^Unduplicated audience viewing at least 6 minutes