66.8 million Viewers Tuned Into Election Coverage During Prime
An estimated 66.8 million people tuned in during primetime to watch the news coverage for the presidential election as well as the Senate, Congressional and state-level elections.
While coverage varied by network, 13 networks aired live coverage from approximately 8:00PM to 11:00PM. The chart below highlights the sum of the average audience for these networks.
| Rating | Number of Viewers | |
|---|---|---|
| All Households |
|
|
| Persons 2+ |
|
|
| Persons 18-34 |
|
|
| Persons 35-54 |
|
|
| Persons 55+ |
|
|
For comparison, here are the figures for the 2008 election night coverage:
| Rating | Number of Viewers | |
|---|---|---|
| All Households |
|
|
| Persons 2+ |
|
|
2012 Networks Included:
ABC, CBS, FOX, NBC, PBS, Univision, Telemundo, CNBC, CNN, FOX News Channel, MSNBC, Current TV, TV One.
2008 Networks Included:
ABC, CBS, NBC, FOX, Univision, Telemundo, BBC America, BET, CNBC, CNN, FOX News Channel, MSNBC, TV One, WGN-America.
https://www.nielsen.com/in/en/insights/article/2012/66-8-million-viewers-tuned-into-election-coverage-during-prime/
