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Nielsen Tops of 2012: Entertainment
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Nielsen Tops of 2012: Entertainment

Trilogies, cartoons and book adaptations dominated the DVD charts of 2012, with The Avengers, Hunger Games and Twilight Saga: Breaking Dawn-Part One  in the top three slots.  Hunger Games also ranked as the top books among young adults, making the Suzanne Collins books—along with E.L. James’ Fifty Shades trilogy (top Adult Fiction Titles)—one of the wildest successes of the year. Major game franchises continued to reign king for the current generation of video game consoles, with Halo, Call of Duty, Madden NFL and Mario Party among those with the most anticipated new titles of the year.

Top 10 DVD Titles of 2012

Rank Title Distributor Release Date
1 Avengers Disney/Buena Vista Home Video 9/25/2012
2 Hunger Games Lionsgate 8/18/2012
3 Twilight Saga: Breaking Dawn – Part 1 Lionsgate 2/11/2012
4 Brave Disney/Buena Vista Home Video 11/13/2012
5 Dr. Seuss’ The Lorax Universal Home Entertainment 8/7/2012
6 Sherlock Holmes: A Game of Shadows Warner Home Video 6/12/2012
7 Puss in Boots Paramount Home Entertainment 2/24/2012
8 Alvin and the Chipmunks: Chipwrecked Twentieth Century Fox Home Entertainment 3/27/2012
9 Madagascar 3: Europe’s Most Wanted Paramount Home Entertainment 10/16/2012
10 Hop Universal Home Entertainment 3/23/2012
Source: Nielsen

Data from January 2, 2012 – November 25, 2012. Based on Aggregate disc unit sales (DVD, Blu-ray, Blu-ray/DVD Combo packs, etc.). Does not include data from Wal-Mart. Most other sell-through retailers are included.

Top 10 Print Book Sales of 2012 – Adult Non-Fiction

Rank Title (Format) Author Imprint Date of Publication
1 No Easy Day (Hardcover) Mark Owen Dutton Books 9/1/2012
2 Jesus Calling (Hardcover) Sarah Young Integrity Publishers 10/1/2004
3 Killing Lincoln (Hardcover) Bill O’Reilly Henry Holt & Company 9/1/2011
4 Killing Kennedy (Hardcover) Bill O’Reilly Henry Holt & Company 10/1/2012
5 Strengths Finder 2.0 (Hardcover) Tom Rath Gallup Press 2/1/2007
6 Heaven Is For Real (Trade Paperback) Todd Burpo Thomas Nelson Publishers 11/1/2010
7 Unbroken (Hardcover) Laura Hillenbrand Random House 11/1/2010
8 American Sniper (Hardcover) Chris Kyle William Morrow & Company 1/1/2012
9 Bossypants (Trade Paperback) Tina Fey Reagan Arthur Books 1/1/2012
10 Steve Jobs (Hardcover) Walter Isaacson Simon & Schuster 10/1/2011
Source: Nielsen BookScan

Data from January 2, 2012 – December 2, 2012. Nielsen BookScan’s US Consumer Market Panel currently covers approximately 75% of the print book market and continues to grow. BookScan does not track sales from Wal-Mart.

Top 10 Print Book Sales of 2012 – Adult Fiction

Rank Title (Format) Author Imprint Date of Publication
1 Fifty Shades Of Grey (Trade Paperback) E. L. James Vintage Books 4/1/2012
2 Fifty Shades Darker (Trade Paperback) E. L. James Vintage Books 4/1/2012
3 Fifty Shades Freed (Trade Paperback) E. L. James Vintage Books 4/1/2012
4 Fifty Shades Trilogy (Boxed Set) E. L. James Vintage Books 6/1/2012
5 Gone Girl (Hardcover) Gillian Flynn Crown Publishing Group (Ny) 6/1/2012
6 The Casual Vacancy (Hardcover) J. K. Rowling Little Brown And Company 9/1/2012
7 Bared To You (Trade Paperback) Sylvia Day Berkley Publishing Group 6/1/2012
8 The Racketeer (Hardcover) John Grisham Doubleday Books 10/1/2012
9 The Lucky One (Mass Market Paperback) Nicholas Sparks Grand Central Publishing 3/1/2012
10 The Last Boyfriend (Trade Paperback) Nora Roberts Berkley Publishing Group 5/1/2012
Source: Nielsen BookScan

Data from January 2, 2012 – December 2, 2012. Nielsen BookScan’s US Consumer Market Panel currently covers approximately 75% of the print book market and continues to grow. BookScan does not track sales from Wal-Mart.

Top 10 Print Book Sales of 2012 – Children and Young Adults

Rank Title (Format) Author Imprint Date of Publication
1 The Hunger Games (Trade Paperback) Suzanne Collins Scholastic Press 7/1/2010
2 Catching Fire (Hardcover) Suzanne Collins Scholastic Press 9/1/2009
3 Mockingjay (Hardcover) Suzanne Collins Scholastic Press 8/1/2010
4 The Third Wheel (Hardcover) Jeff Kinney Amulet Books 11/1/2012
5 The Hunger Games (Hardcover) Suzanne Collins Scholastic Press 10/1/2008
6 The Hunger Games (Trade Paperback) Suzanne Collins Scholastic Inc. 2/1/2012
7 The Mark Of Athena (Hardcover) Rick Riordan Hyperion Books 10/1/2012
8 The Hunger Games Trilogy (Boxed Set) Suzanne Collins Scholastic Press 8/1/2010
9 Diary Of A Wimpy Kid 6 (Hardcover) Jeff Kinney Abrams 11/1/2011
10 The Serpent’s Shadow (Hardcover) Rick Riordan Hyperion Books 5/1/2012
Source: Nielsen BookScan

Data from January 2, 2012 – December 2, 2012. Nielsen BookScan’s US Consumer Market Panel currently covers approximately 75% of the print book market and continues to grow. BookScan does not track sales from Wal-Mart.

Top 10 Most Anticipated Game Titles of 2012 – Xbox 360

Rank Title Release Date Game Rank
1 Halo 4 11/6/2012 100%
2 Call of Duty: Black Ops II 11/13/2012 99%
3 Assassin’s Creed III 10/30/2012 97%
3 Madden NFL 13 8/28/2012 97%
5 Resident Evil 6 10/2/2012 96%
6 Mass Effect 3 3/6/2012 95%
7 Borderlands 2 9/18/2012 93%
8 Max Payne 3 5/15/2012 91%
9 Far Cry 3 12/4/2012 90%
10 Final Fantasy XIII-2 1/31/2012 86%
10 Prototype 2 4/24/2012 86%
10 Resident Evil: Operation Raccoon City 3/20/2012 86%
Source: Nielsen

Read as: At one week pre-release, Halo 4 on Xbox 360 performed better in overall aggregated U.S. consumer anticipation than 100 percent of all previous Xbox 360 titles at the same point in their release cycles.

Data from January 1, 2012 – December 4, 2012. The overall anticipation level among gaming consumers was derived from leveraging several key consumer metrics (including Awareness, Purchase Interest and others) into one overall score. That score was then compared to scores from all previous games released on the same platform at the same point in their release cycles, to determine the percentile ranking of the upcoming title (aka the Nielsen Game Rank™).

Top 10 Most Anticipated Game Titles of 2012 – PS3

Rank Title Release Date Game Rank
1 Call of Duty: Black Ops II 11/13/2012 99%
2 Assassin’s Creed III 10/30/2012 98%
3 Resident Evil 6 10/2/2012 98%
4 Madden NFL 13 8/28/2012 97%
5 Max Payne 3 5/15/2012 97%
6 Borderlands 2 9/18/2012 95%
7 Mass Effect 3 3/6/2012 94%
8 Twisted Metal 2/14/2012 94%
9 Resident Evil: Operation Raccoon City 3/20/2012 93%
10 Final Fantasy XIII-2 1/31/2012 91%
10 Prototype 2 4/24/2012 91%
Source: Nielsen

Read as: At one week pre-release, Call of Duty: Black Ops II on PS3 performed better in overall aggregated U.S. consumer anticipation than 99 percent of all previous PS3 titles at the same point in their release cycles.

Data from January 1, 2012 – December 4, 2012. The overall anticipation level among gaming consumers was derived from leveraging several key consumer metrics (including Awareness, Purchase Interest and others) into one overall score. That score was then compared to scores from all previous games released on the same platform at the same point in their release cycles, to determine the percentile ranking of the upcoming title (aka the Nielsen Game Rank™).

Top 10 Most Anticipated Game Titles of 2012 – Wii

Rank Title Release Date Game Rank
1 Mario Party 9 3/11/2012 99%
2 Just Dance 4 10/9/2012 98%
3 Madden NFL 13 8/28/2012 95%
4 Zumba Fitness Core 10/16/2012 91%
5 LEGO Batman 2: DC Super Heroes 6/19/2012 89%
6 Epic Mickey 2: The Power of Two 11/18/2012 89%
7 Just Dance: Disney Party 10/23/2012 87%
 8 NBA 2K13 10/2/2012 85%
 9 PokéPark 2: Wonders Beyond 2/27/2012 85%
 10 LEGO The Lord of the Rings 10/30/2012 84%
Source: Nielsen

Read as: At one week pre-release, Mario Party 9 on Wii performed better in overall aggregated U.S. consumer anticipation than 99 percent of all previous Wii titles at the same point in their release cycles.

Data from January 1, 2012 – December 4, 2012. The overall anticipation level among gaming consumers was derived from leveraging several key consumer metrics (including Awareness, Purchase Interest and others) into one overall score. That score was then compared to scores from all previous games released on the same platform at the same point in their release cycles, to determine the percentile ranking of the upcoming title (aka the Nielsen Game Rank™).