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Opening Night of Democratic National Convention Draws 26.2 million Viewers
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Opening Night of Democratic National Convention Draws 26.2 million Viewers

An estimated 26.2 million people watched the opening night of the 2012 Democratic National Convention on Tuesday, September 4. The kickoff night of the DNC was carried live from Charlotte, North Carolina across nine networks and featured a speech by First Lady Michelle Obama and San Antonio Mayor Julian Castro.

While coverage varied by network, all nine aired live coverage from approximately 10:00 PM to 11:00 PM. The chart below highlights the sum of the average audience for these networks during common coverage.

2012 Democratic National Convention

Sum of Networks Live + Same Day
Day 1-Sept 4 2012
Rating Number of Viewers
All Households 17.3 19,707,000
Persons 2+ 9.1 26,245,000
Persons 18-34 4.7 3,163,000
Persons 35-54 8.6 6,923,000
Persons 55+ 19.5 15,219,000

Networks Included:

Day 1 – ABC, CBS, NBC, BET, CNN, Current TV, FOX News, MSNBC and PBS

2008 Democratic National Convention

Sum of Networks Live + Same Day
Day 1 – Aug 25, 2008 Day 2 – Aug 26, 2008 Day 3 – Aug 27, 2008 Day 4 – Aug 28, 2008
Rating No. of Viewers Rating No. of Viewers Rating No. of Viewers Rating No. of Viewers
Persons 2+ 7.8 22,297,000 9 25,974,000 8.4 24,029,000 13.4 38,379,000

2008 Networks Included:

Days 1, 2, 3 – ABC, CBS, NBC, CNN, FOX News, MSNBC, BET, TV One

Day 4 – ABC, CBS, NBC, CNN, FOX News, MSNBC, BET, TV One, Univision, Telemundo

Click here for a historical look at past Republican and Democratic conventions.