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Second Night of Democratic National Convention Draws 25.1 million Viewers
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Second Night of Democratic National Convention Draws 25.1 million Viewers

An estimated 25.1 million people watched the second night of the 2012 Democratic National Convention on Wednesday, September 5. The second night of the DNC was carried live from Charlotte, North Carolina across seven networks and featured a keynote speech by former President Bill Clinton.

The DNC was up against a formidable opponent. The NFL kicked-off (literally) its season with the New York Giants hosting the Dallas Cowboys on NBC (8:41 PM to 11:30 PM ET). The game averaged 23.9 million viewers.

While coverage varied by network, all seven aired live coverage from approximately 10:00 PM to 11:30 PM. The chart below highlights the sum of the average audience for these networks during common coverage.

2012 Democratic National Convention

Sum of Networks Live + Same Day
Day 1-Sept 4 2012 Day 2-Sept 5, 2012
Rating Number of Viewers Rating Number of Viewers
All Households 17.3 19,707,000 16.7 19,050,000
Persons 2+ 9.1 26,245,000 8.8 25,121,000
Persons 18-34 4.7 3,163,000 4.1 2,790,000
Persons 35-54 8.6 6,923,000 8.3 6,710,000
Persons 55+ 19.5 15,219,000 19.0 14,807,000

Networks Included:

Day 1 – ABC, CBS, NBC, BET, CNN, Current TV, FOX News, MSNBC and PBS

Day 2 – ABC, CBS, CNN, Current TV, FOX News, MSNBC and PBS

2008 Democratic National Convention

Sum of Networks Live + Same Day
Day 1

Aug 25, 2008

Day 2

Aug 26, 2008

Day 3

Aug 27, 2008

Day 4

Aug 28, 2008

Rating Number of Viewers Rating Number of Viewers Rating Number of Viewers Rating Number of Viewers
Persons 2+ 7.8 22,297,000 9 25,974,000 8.4 24,029,000 13.4 38,379,000

2008 Networks Included:

Days 1, 2, 3 – ABC, CBS, NBC, CNN, FOX News, MSNBC, BET, TV One

Day 4 – ABC, CBS, NBC, CNN, FOX News, MSNBC, BET, TV One, Univision, Telemundo

Click here for a historical look at past Republican and Democratic conventions.