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Video Gamers Eager for New Titles from Familiar Franchises this Year
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Video Gamers Eager for New Titles from Familiar Franchises this Year

When Nielsen analyzed what console titles gamers were anticipating for the rest of 2012, many traditional mainstays topped the list. Assassin’s Creed III and Resident Evil 6 are new iterations from potent brands that rank in the top 5 upcoming 2012 titles for both the Xbox 360 and PS3, along with Max Payne 3 from a recently revitalized franchise. Perennial powerhouse Madden NFL makes the top 5 for all three major consoles (360, PS3, Wii) with this year’s Madden NFL 13.

The anticipation level among gaming consumers was derived from combining eight key consumer metrics, including Awareness and Purchase Interest, into one overall score. That score was then compared to scores from all previous games released on the same platform, to determine the percentile ranking of the upcoming title (Nielsen Game Rank™). Other upcoming 2012 titles in the top 10 for both 360 and PS3 were NCAA Football 13, Ghost Recon: Future Soldier, BioShock: Infinite and the rebooted Tomb Raider.

Due to the unique competitive landscapes for each platform, some titles resonate more with gamers of one particular console more than others. Prototype 2 makes a stronger showing on PS3 than the other platforms, while Epic Mickey 2: The Power of Two ranks significantly higher with Wii gamers. Halo 4, a platform exclusive for the 360 and the first new Halo title from developer 343 Industries, ranks at 98% for that console.

Upcoming 2012 Console Titles With the Highest Gamer Anticipation

2012 Title for 360 Release Date Game Rank
Halo 4 TBD 98%
Assassin’s Creed III 10/30/2012 94%
Max Payne 3 5/15/2012 91%
Madden NFL 13 8/28/2012 90%
Resident Evil 6 11/20/2012 89%
Ghost Recon: Future Soldier 5/22/2012 85%
Fable: The Journey TBD 85%
Kinect: Star Wars 4/3/2012 85%
NCAA Football 13 7/10/2012 82%
Bioshock: Infinite 10/16/2012 77%
Tomb Raider TBD 77%

2012 Title for PS3 Release Date Game Rank
Assassin’s Creed III 10/30/2012 98%
Max Payne 3 5/15/2012 96%
Madden NFL 13 8/28/2012 96%
Resident Evil 6 11/20/2012 94%
Medal of Honor: Warfighter 10/23/2012 87%
NCAA Football 13 7/10/2012 85%
Prototype 2 4/24/2012 85%
Ghost Recon: Future Soldier 5/22/2012 80%
Bioshock: Infinite 10/16/2012 79%
Tomb Raider TBD 79%
NBA Live 13 10/2/2012 79%

2012 Title for Wii Release Date Game Rank
Madden NFL 13 8/28/2012 96%
Epic Mickey 2: The Power of Two TBD 94%
Battleship 5/15/2012 86%
LEGO Batman 2: DC Super Heroes 6/19/2012 82%
The Amazing Spider-Man 7/3/2012 82%
Men In Black 5/22/2012 81%
The Last Story 6/19/2012 64%
Xenoblade Chronicles 4/6/2012 50%
^ Yellow Shading indicates title is platform exclusive

Footnotes

Titles included in the analysis are those officially announced before March 23, 2012, and expected to release between April to December 2012, on at least one current generation console (360, PS3, Wii).

Nielsen Game Rank™ is determined by combining individual consumer metrics for a title into one composite score, which is then compared to all previously-released titles to determine its historical percentile rank. For example, a title with a Nielsen Game Rank™ of 80% on Xbox 360 is performing better than 80% of all previous Xbox 360 titles at the same stage in the release cycle.