Insights

Augmented Retail: The New Consumer Reality

Consumers today are increasingly craving immersive, real-life experiences. But they want these experiences without foregoing time or effort. The solution? Augmented and virtual reality technology, coming to a “store” near you.

The growth of male grooming in India

Men care about how they look from head to toe, and grooming products for the beard, moustache, hair, face and the body are flying off the shelves. We look at which categories within the male grooming segment are driving growth, the retail formats that are drawing male shoppers and how this trend...

Trends That Are Transforming In-Store Strategy

Brands spend heavily on in-store activations because two of every three shoppers in South Asia make their brand purchase decisions only once they are in the store. However, measurement of in-store execution exclusively by investments made yield inaccurate results. This is because as much as 60% of...

Trends That Are Transforming In-Store Strategy

Brands spend heavily on in-store activations because two of every three shoppers in South Asia make their brand purchase decisions only once they are in the store. However, measurement of in-store execution exclusively by investments made yield inaccurate results. This is because as much as 60% of...

REFORMATTING RETAIL IN INDIA

In a predominantly Traditional Trade market, government policies like demonetisation and the introduction of the Goods and Services Tax structure, have given a fresh impetus to Modern Trade by speeding up the adoption of digital payments. The size of the Modern Trade market for FMCG categories that...