Insights

Trends That Are Transforming In-Store Strategy

Brands spend heavily on in-store activations because two of every three shoppers in South Asia make their brand purchase decisions only once they are in the store. However, measurement of in-store execution exclusively by investments made yield inaccurate results. This is because as much as 60% of...

Trends That Are Transforming In-Store Strategy

Brands spend heavily on in-store activations because two of every three shoppers in South Asia make their brand purchase decisions only once they are in the store. However, measurement of in-store execution exclusively by investments made yield inaccurate results. This is because as much as 60% of...

REFORMATTING RETAIL IN INDIA

In a predominantly Traditional Trade market, government policies like demonetisation and the introduction of the Goods and Services Tax structure, have given a fresh impetus to Modern Trade by speeding up the adoption of digital payments. The size of the Modern Trade market for FMCG categories that...

FMCG industry to grow 12-13% in Q4 FY19

Nearly 80% of the value growth clocked by FMCG industry in the Q3 quarter was volume driven (13.4%). Rural markets continued to grow faster (20%) in the quarter; urban India also had a good run with 14.5% value growth.