Insights

Changing the Thinking around Center Store | Nielsen

Over the last 20 years the retail industry has consistently innovated to drive sales, creating new store formats, new services and new ways to communicate with consumers. With a greater focus on the Perimeter of the store (deli, bakery, meat and seafood, produce, prepared meals, etc.), few...

Re-Thinking the Center Store

Grocery store shoppers have discovered many new developments during their recent strolls down the aisles. From new in-store displays to new flavor profiles and assortments on the shelf, the shopping landscape has been changing. Store perimeters have evolved dramatically with expanded produce,...