Insights

Future Opportunities in FMCG E-commerce

This report looks at the changing FMCG e-commerce landscape in eight markets (Colombia, New Zealand, Norway, Poland, Portugal, Taiwan, Thailand, United Arab Emirates), influenced by 10 key drivers, along with deep insights for each of these markets.

The Quest for Convenience

Convenience isn’t just about store formats, products or packaging. And it means more than the latest technologies or new engagement strategies. Rather, it’s about every encounter, interaction and action that can help fulfill consumers’ growing demand for efficiency.

What You Might Not See: Invisible Brands on the Rise

If you can’t see it, it must not be there, right? In the FMCG market, this couldn’t be farther from the truth. That’s because every category has a certain concentration of brands that aren’t top of mind for many, but they have the ability to shift the overall landscape if conditions are...

Tallying The Net Promoter Score

The Net Promoter Score (NPS) is a customer satisfaction assessment tool that’s gained considerable attention. It identifies whether a customer would actively recommend a brand, making it a tool that can gauge if a product will do well through customer loyalty. The popular tool comes with its pros...

Path to Wholesome Growth

There are about 10 million FMCG retail stores across formats in India today. Of these, companies reach only about two million directly, making manufacturers largely dependent on indirect wholesale distribution.