Insights

WHAT HANDSETS SAY ABOUT CONSUMERS

Smartphones in India have benefited from the rise of inexpensive high-speed 4G internet. Affordable data has also paved the way for affordable handsets. The price band of a smartphone now reveals much about the consumer purchasing it, thereby enabling businesses in devising strategies for better...

WEALTHY SINGLE URBANITES GO PREMIUM

Single urban consumers are shaping market dynamics because they are digitally forward and have a greater disposable income than other consumer groups. These super consumers are early adopters, making them influencers.

Young and Ready to Travel (and Shop)

In addition to being hyper connected and digitally driven, Millennials are focused on personal experiences. And for many, those experiences happen away from home. Notably, Millennials are very interested in travel—and shopping along their journeys.

Millennial Travelers Take Off to Shop

In addition to being hyper connected and digitally driven, Millennials are focused on personal experiences. And for many, those experiences happen away from home. Notably, Millennials are very interested in travel. In fact, they travel more than any other generation, including Baby Boomers.

The Keys to Unlocking the Millennial Mindset

As a consumer group, Millennials are just starting to flex their spending power, which will grow significantly in the coming years. While they’re years from fully establishing themselves, they’re already having a marked impact on the global consumer landscape.

CAMPUS TRACK 2016: E-COMMERCE IS THE PICK OF THE LOT

E-commerce tops the chart for the most preferred sector for employment among B-school students graduating in 2016. See what attitudes and perceptions students across the top 35 MBA colleges in India hold, in relation to career preferences and potential recruiters.