Newswire | U.S. LGBT Households Make 16% More Shopping Trips than the U.S. Average | Nielsen
American same-sex partnered households have significant spending power. In fact, same-sex partnered households make 16 percent more shopping trips than the average U.S. household each year.
Webinar: Creating and Sustaining a Leader
An updated reprise of our Breakthrough Innovation webinar: Featuring a ‘success stories’ presentation by Kraft and a Nielsen expert breakdown of ourBreakthrough Innovation Report, this encore event focuses on improving the odds of ‘getting it right’ when it comes to innovation. Since...
Newswire | Asian-American Consumer Base: Has Tremendous Buying Power, Still Growing | Nielsen
Asian-American market represents a significant growth opportunity for businesses that appeal to a consumer base that is growing, affluent, well-educated & a tremendous buying power.
Reports and Insights | State of the Asian-American Consumer Q3 2012 | Nielsen
With a relatively low cost of entry and a potentially high return on investment, the Asian-American market represents a significant growth opportunity for the nation’s businesses that sell goods and services. While population growth in the non-Hispanic White segment is slowing, Asian-American...
Webinar: State of the Asian-American Consumer
Multicultural demographic groups in the U.S. continue their rapid growth and Asian Americans are a major part of the charge. Demonstrating the highest growth rate of any multicultural segment, Asian Americans are now poised to offer significant new opportunities to marketers and advertisers. The...
Newswire | Mass Affluents: A New Target Niche | Nielsen
To win over mass affluents, marketers need to understand how to sub-segment the types of households within this group including media consumption.
African-American Millenials Consume Less TV Than Their Boomer Elders
The average African-American viewer watches nearly seven hours of television daily, almost 2.5 more hours per day than the average viewer in the U.S., according to the new Nielsen report, African-Americans: Still Vital, Still Growing. This fact should pique the attention of marketers and...
Reports and Insights | African-American Consumers: Still Vital, Still Growing 2012 Report | Nielsen
The African-American Consumers: Still Vital, Still Growing 2012 Report provides an opportunity for small and large companies to better understand how to grow market share by tapping into this highly influential and growing consumer segment. The report also uniquely highlights how African-American...
Report African-Americans Still Vital and Growing in the U.S
?As the largest racial minority group in the United States, the influence of African-Americans on the nation’s culture is pervasive?. With a collective buying power estimated to reach $1.1 trillion by 2015, Black consumers remain at the forefront of social trends and media consumption,...
Newswire | Gender Divide Reaching Male vs Female Millennials | Nielsen
According to Nielsen, the number of ethnic TV households grows with Asian TV households up nearly 10 percent.