Insights

Cultivating Multicultural Success: From Opportunity to Growth

In the U.S., population shifts have created new opportunities to market to increasingly important buyers in multicultural segments: Hispanics, African Americans and Asians.  While the opportunity is well documented, the keys to success can be elusive.   In this webinar, Nielsen experts share the...

The Rise of the Small Town Indian

The million dollar question Indian marketers are forever wrestling with is this: in a land of over 8,000 towns and 6,00,000 villages, where is demand the strongest? This has implications for marketers as they zero-in on key markets to focus their energies on in 2012 and beyond. While Middle India...