Insights

Making Digital Advertising Add Up in India

Brands go by the metrics that publishers themselves report, to gauge the effectiveness of their digital advertising and devise further strategies. However, research reveals that in reality only a fraction of campaigns targeted towards specific audiences actually reach those that they are intended...

The Future Awaits: Tech-Transformed Consumption

In our latest research, we examine the challenges and accelerators affecting how and when consumers around the world will engage with the myriad forms of emerging technologies primed to make their lives easier and more efficient.

What's Next in E-commerce?

As the e-commerce channel expands, the future success of brands will be significantly affected by how successful they are online. As increasingly time poor consumers seek convenience and on-the-go purchases, online sales of FMCG will gain more importance.

Nielsen TV: Mobile Tech and the Shift to Cashless Payments

In the emerging age of tap and go, mobile payments offer the promise of greater convenience and security for consumers, as well as entirely new ways for consumers and brands to engage with one another. What are the opportunities for consumers and brands from the connection of payments to a range of...

Dialing In To The Telecom Super Consumer

While the average Indian spends around two hours and forty five minutes per day on their smartphone, the ‘super consumers’ are substantially more involved with their phones, especially when it comes to data usage. They represent one-third of the telecom consumer universe and are influential in...