Insights

August 2012 Top U.S. Web Brands and Technology News Websites

More consumers than ever had Internet access: an estimated 278 million Americans during August 2012, the most recorded by Nielsen in the US. Among them, about 215 million Americans were active online in August 2012, spending nearly 29 hours on average browsing the Web. During August, Google...

Smartphone: The Emerging Gadget of Choice for the Urban Indian

By: Prashant Singh, Managing Director – Nielsen Media, India Twenty seven million smartphone users in Urban India Smartphone users account for 9 percent of mobile users in Urban India Highest incidence of smartphone users in 18-24 age group  The era of the smartphone From being a gadget of...

Courting Today’s Mobile Consumer

More than half of all US mobile consumers have smartphones now.  And approximately 84 million of them have media and app-ready Android and iOS smartphones. This webinar covers trends in consumer mobile usage and how savvy marketers, publishers and developers are reaching today’s mobile...