Insights

Mobile Video: It’s a Small Screen for a Growing Marketplace

Watching video via smartphone is growing in popularity thanks to the large touchscreens and robust connectivity options these devices tout. In the recent Mobile Consumer Report, Nielsen found that more people are watching video on the go and are doing so more frequently, especially in markets where...

New Study Confirms Correlation Between Twitter and TV Ratings

U.S. TV viewers are taking to Twitter to talk about TV, and the digital chatter is building steam. According to SocialGuide, 32 million unique people in the U.S. Tweeted about TV in 2012. That’s quite the confab, but what does it all really mean for the TV industry? Should networks and...