Smartphone use is booming in India and is quickly becoming the dominant way many of the country’s 900 million mobile phone users stay connected while they’re on the go.
Watching video via smartphone is growing in popularity thanks to the large touchscreens and robust connectivity options these devices tout. In the recent Mobile Consumer Report, Nielsen found that more people are watching video on the go and are doing so more frequently, especially in markets where...
U.S. TV viewers are taking to Twitter to talk about TV, and the digital chatter is building steam. According to SocialGuide, 32 million unique people in the U.S. Tweeted about TV in 2012. That’s quite the confab, but what does it all really mean for the TV industry? Should networks and...
Nielsen Vice Chair Susan Whiting delivered a keynote presentation on Mobile in Media at Mobile World Congress, she examined some of the disruptions around content consumption.
Mobile Consumer: A Global Snapshot report looks at the growth in mobile advertising and the reach and receptiveness to ads on smartphones.
The Mobile Consumer: A Global Snapshot, and found that while mobile usage differs significantly by market and demographic groups around the world.
Maximizing Mobile: Multiple Phone Use is Rising in BRIC Markets; In India, the overwhelming majority mobile owners still only carry one device, much like in the US.
Pay-As-You-Phone: How Global Consumers Pay for Mobile; consumers in most markets prefer pre-paid plans over contracted service, according to an analysis by Nielsen.
Digital Influence: How the Internet Affects New Product Purchase Decisions
Japan and the U.K. are two of the most highly mobile cultures, yet usage in each is unique to their market; smartphone ownership is notably more prevalent in UK.