More consumers than ever had Internet access: an estimated 278 million Americans during August 2012, the most recorded by Nielsen in the US. Among them, about 215 million Americans were active online in August 2012, spending nearly 29 hours on average browsing the Web. During August, Google...
Nielsen wireless category likeability norm - Top 5 wireless carrier ads of the summer.
Nielsen took a look at the mobile market in the US Smartphone penetration - who has the most dramatic increases in smartphone adoption and smartphone ownership?
Nielsen looked at the usage of travel-related mobile apps and websites during June 2012.
By: Prashant Singh, Managing Director – Nielsen Media, India Twenty seven million smartphone users in Urban India Smartphone users account for 9 percent of mobile users in Urban India Highest incidence of smartphone users in 18-24 age group The era of the smartphone From being a gadget of...
As smartphones became the majority in the U.S. in 2012, nearly half of American smartphone owners (47%) used shopping apps in June 2012, according to Nielsen.
Advertising expenditures in the German advertising market totaled €9.4 billion, an increase of 1.6% or €143.6 million compared to the same period in the previous year.
More than half of all US mobile consumers have smartphones now. And approximately 84 million of them have media and app-ready Android and iOS smartphones. This webinar covers trends in consumer mobile usage and how savvy marketers, publishers and developers are reaching today’s mobile...
Smartphone penetration growth is driven by increasing smartphone purchases; Android continues to lead the smartphone market in the U.S.
Nielsen did more than 2,200 online interviews focusing on usage and attitudes for over-the-top video, proving that consumption of media happens opportunistically.