Smartphone use in India is quickly becoming the dominant way many of the country’s 900 million mobile phone users stay connected.
Nielsen’s 2013 Mobile Consumer Report pulls together findings from surveys, custom and syndicated research conducted around the world in 2012. Data collection methodologies and geographic representations vary by country. The following pages contain a snapshot of the differences and similarities...
Getting Socially Minded: Marketers to Up Their Social Media Ads in 2013.
According to Nielsen’s quarterly Global AdView Pulse report. advertisers continue to spend the most on television ads, Internet and cinema ad spend.
According to Nielsen’s 2012 Year in Sports report, nearly 60 percent of smartphone and tablet owners who accessed sports content on their device did so at least once a day.
Smartphones influence everything from consumers’ interaction with both brands and each other, to and shopping and purchase decisions.
To understand consumers requires going beyond sales figure to explore what devices they own and how they incorporate technology into their everyday lives. With greater clarity and information, retailers, advertisers and manufacturers can better navigate the needs of consumers, finding new...
Smartphone owners became the majority of mobile phone users for the first time this year, growing from 49 percent of mobile subscribers in Q1 2012 according to Nielsen.
By: Subhash Chandra, Director, Client Solutions – Finance, Nielsen India Online Indian customers well informed and self sufficient with regard to investment decisions 77 percent of Indian consumers prefer physical transactions at bank branches Mutual funds, precious metals, stocks and bonds...
New data from Nielsen shows that smartphone owners and tablet owners are embracing their devices to make the most of their shopping experience.