Insights

Reports and Insights | Mobile Consumer Report

Nielsen’s 2013 Mobile Consumer Report pulls together findings from surveys, custom and syndicated research conducted around the world in 2012. Data collection methodologies and geographic representations vary by country. The following pages contain a snapshot of the differences and similarities...

Newswire | Sports on the Go | Nielsen

According to Nielsen’s 2012 Year in Sports report, nearly 60 percent of smartphone and tablet owners who accessed sports content on their device did so at least once a day.

Decoding Investment Attitudes of the Online Indian Consumer

By: Subhash Chandra, Director, Client Solutions – Finance, Nielsen India Online Indian customers well informed and self sufficient with regard to investment decisions 77 percent of Indian consumers prefer physical transactions at bank branches Mutual funds, precious metals, stocks and bonds...