Insights

Commercial Trends in Sports 2017

With global sponsorship spend forecast to reach over $62 billion in 2017 and global media rights spend expected to hit $45 billion, the top-line metrics remain positive. This report detail what we regard as the 10 major commercial trends in sports.

2016 World Sports Review

Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.

Paralympics and Para-Sports

Nielsen Sports' latest report examines not only the rising interest in para-sports and the Paralympics, its growing status as a media product and how the Games already works for partners, but also notes the opportunity it provides to change attitudes – and, critically, what that might mean for...

Driving Social Change and Awareness Through Para-Sports

In addition to representing their countries and competing for medals, para-sports athletes participating in the Rio 2016 Paralympic Games this month will be challenging stereotypes, increasing inclusion and breaking down social barriers—something these competitors have been doing since the first...

Parental Guidance Suggested: Movie Time is Family Fun

As kids across the country are closing the book on the winter school semester, parents have a few weeks to make the most of family time without having to worry about things like homework, strict bedtimes and early mornings. There’s only so much ice skating, tree trimming and fun in the snow to be...

How Are We Staying Entertained Through the Holiday Season?

Gone are the days of spending the holidays staring into the warm blaze of a crackling fireplace or gazing through the oven window to watch the sugar cookies rise. Today, we look elsewhere for our holiday entertainment. And as the year winds down, our consumption typically increases—whether it be...

January 2013: Top U.S. Entertainment Sites and Web Brands

Given the annual hype surrounding the recent South by Southwest (SXSW) festival in Austin, Texas, we decided to take a closer look at the entertainment websites that consumers visit most. For music fans, iTunes is one of the top online destinations for tunes, as nearly 45 million consumers used the...

Turn it Up: Music Fans Could Spend Up To $2.6B More Annually

Music is the universal language that fans speak fluently. In fact, a recent Nielsen study found that 40 percent of U.S. consumers—those classified as fans—are responsible for 75 percent of music spending. These fans, who spend between $20 billion and $26 billion on music each year, could spend...