Insights

Nielsen Celebrates 90 Years of Innovation

It started with $45,000, an engineering degree…and a dream. Ninety years later, Arthur C. Nielsen Sr.’s dream has been reimagined many times over. On Aug. 24, 2013, Nielsen will celebrate its 90th anniversary. For us, this milestone is an opportunity to take a look back, and in the spirit...

What Sets Winners Apart?

Looks can be deceiving in India’s fast-moving consumer goods (FMCG) market. In spite of the sector’s stable, growing and lucrative appearance, it remains highly elusive and competitive. It’s also very sensitive, as one new product or a simple innovation can change market share in just a...

Is Your Innovation Process Letting You Down?

By Ranjeet Laungani, VP and Innovation Practice Leader, Nielsen India Most accomplished business leaders would agree that developing the next big thing is a sure-fire way to drive shareholder value. Innovations allow businesses to reach new consumers and gain relevance in newer markets. Innovative...

Is Your Innovation Process Letting You Down?

By Ranjeet K. Laungani, VP, Innovation Practice, Nielsen India Innovation is a key to success for any business, yet most businesses struggle to deliver on this front. Most accomplished business leaders would agree that developing the next big thing is a surefire way to drive shareholder value....