Insights

Innovation powered by brand s-t-r-e-t-c-h-i-n-g

By: Arun Chogle, Client Business Partner, Nielsen India  Making a case for Brand Stretching  30% of revenue of top 23 FMCG most trusted brands come from Brand Stretch A Brand Stretch has five times more likelihood of success compared to all new launches Brand Stretch helps leverage...

Newswire | Lessons in Innovation Leadership: Bob Gamgort | Nielsen

By Dr. Venkatesh Bala, Chief Economist, The Cambridge Group We are proud to continue a new interview series titled Lessons in Innovation Leadership. This series showcases experienced business leaders who have led, and learned, from significant innovation initiatives. These innovators from across...

What Makes a Nielsen Breakthrough Innovation Award Winner

Finding ways for a product to succeed in a beleaguered marketplace takes a mix of pragmatism and creative genius. And the winners of the 2012 Nielsen Breakthrough Innovation Award did just that. In contrast to innovation awards focused on one-year wonders, the Nielsen Breakthrough Innovation Award...

Reports and Insights | The Breakthrough Innovation Report | Nielsen

Innovation holds a near-mythical status in the marketing world. Rare, elusive, unpredictable —innovation nevertheless remains an engine of sustained profitable growth. Innovation is mission-critical and difficult; it is also expensive: in the US, first-year marketing expenditures alone average...

Five Ways to Drive True Innovation and Increase Sales

Mike Asche, Vice President, Nielsen Gaining increased retail shelf space can provide a major boost in driving sales growth for the brands and product portfolios of consumer packaged goods (CPG) manufacturers. Yet, increased shelf space—which requires significant retailer support—can be...