Insights

Webinar: Neuromarketing – Understanding the Subconscious Drivers

The application of neuroscience to traditional marketing activities has yielded very interesting results around the influence of “non-conscious” factors on purchasing decisions. This webinar explores new developments in neuromarketing research and understanding consumer decision-making –...

Webinar: Innovation Revelation: A New Model for Success

Ensuring in-store success for CPG products has never been more challenging. This webinar introduces the 12 tasks every new initiative must do well in order to be successful. This innovative assessment approach is designed to comprehensively evaluate new product initiatives against consumer...

How Companies Win: Profiting from Demand-driven Business Models

No matter what business you are in, you’d love to have little supply for intense demand. However, today’s environment is exactly the opposite, and succeeding in it requires a very different approach to business. How Companies Win, the new book by Rick Kash and Nielsen Chairman and CEO...