Insights

State of the Media: The Cross-Platform Report

Timeshifted TV ushered in a new era of consumer control over media, with emerging technologies driving an explosion of content options—online video, mobile video, over-the-top access, live streaming to TVs and video on demand. Regardless of the way audiences tune in, consumers now expect their...

Reports and Insights | Cross Platform is the New Norm | Nielsen

Today’s consumers are not just watching TV anymore, they are using a collection of media devices from TV sets, to laptops to mobile phones to watch, interact and engage with video content. As this new viewing behavior becomes more broadly adopted, looking at TV or online alone does not...

State of the Media: Cross-Platform Report Q1 2011

In The Cross-Platform Report, Nielsen isolates a resounding trend: Americans are spending more time watching video content on traditional TVs, mobile devices and the Internet than ever before. This report answers questions such as: What are the viewing trends on traditional TV, mobile video,...

State of the Media: Advertising Spend and Effectiveness | Nielsen

As consumer choice and media fragmentation continue to grow, advertising effectiveness increasingly depends on reaching the right consumer, with the right message, in the right time and place—and being able to understand the direct sales impact of those efforts. Nielsen delivers a comprehensive...

The New Digital American Family | Nielsen

Understanding family dynamics, media and purchasing behavior trends The New Digital American Family has arrived at a demographic inflection point that demands marketers adapt and adopt new technologies for communicating with the consumer. The average media-consuming household in the United States...

The Hyper-Fragmented World of Music | Nielsen

This report is the latest in a series of four insights published in collaboration with MIDEM 2011 (http://www.midem.com/). Referencing a survey of 26,644 online consumers in 53 markets across the globe conducted during September 2010, and building upon the previous insights into digital music...

State of the Media: U.S. TV Trends by Ethnicity | Nielsen

How and what Americans watch on TV varies to some degree based on their ethnicity according to a Nielsen report of TV viewing and usage trends in 2010. In November 2010, African-Americans used their TVs an average of 7 hours 12 minutes each day–far above the total U.S. average of 5 hours 11...

U.S. Gaming: A 360-Degree View (2010)

Gaming is more diverse and prominent in the U.S. than ever before, with engagement reaching across the three screens and key consumer demographics. In U.S. Gaming: A 360° View, Nielsen will discuss key findings on the state of the video game industry and its interconnections with other forms of...

State of the Media: TV Usage Trends: Q3 and Q4 2010 | Nielsen

Overall timeshifting by U.S. TV audiences increased significantly in the third and fourth quarter of 2010, with the average American watching nearly 10 and a half hours of timeshifted TV at the end of 2010. The biggest year-over-year increase was in the third quarter, when timeshifting increased...

State of the Media: Year in Sports 2010 | Nielsen

This report provides a compilation of media highlights, advertiser trends and consumer insights, including U.S. sports fan consumption and advertising effectiveness across leading sports properties in 2010. Also featured is the new Nielsen / E-Poll “N-Score”, which measures the brand...