Insights

Global AdView Pulse Lite – Q4 2012

2012 closed out on a positive note for the ad industry: globally, ad spend increased 3.2 percent year-over-year to $557 billion. A strong third quarter, which saw growth of 4.3 percent, helped drive the annual uptick. Ad spend growth then receded to a more modest 2.5 percent in the fourth quarter....

2013 Online Advertising Performance Outlook

Digital media continues to develop as a branding medium, growing beyond its roots as a channel of interest solely to direct response marketers. Today, it appears that branding in the online medium appears to have come of age, as spending for online brand advertising in 2013 is projected to rival...

What a Difference the Day(PART) Makes

Knowing when consumers are watching TV is just as important as knowing what they’re watching. Without this insight, marketers would need to schedule their advertising to run 24 hours a day to ensure they were reaching their consumers. To that end, Nielsen’s Advertising and Audiences Report...