Insights

Global Adview Pulse Lite, Q3 2014

After a dynamic first half of 2014, which included the Sochi Winter Olympics in Russia, the eruption of the Crimean crisis in the Ukraine, the outbreak of the Ebola virus in West Africa, and the dazzle of the World Cup Football in Brazil, the third quarter continued in a less tumultuous mode.

Seven Steps To Unlocking Marketing Effectiveness

Marketers across India spend over $5 billion each year, but it’s estimated that up to 30 percent misses its mark – that’s $1.5 billion in wasted marketing spend each year! Here’s a seven-step framework that would help determine a marketer’s choice of media, timing of exposure, and the...

Global AdView Pulse Lite - Q3 2013

Global advertising spend has continued to climb, gaining 3.2 percent in the third quarter year-over-year. This quarter's growth likely reflects Asia Pacific's expanding powerhouse ad market. As this market continues to gain momentum, Nielsen will be watching to see if the global advertising market...

India’s Marketing Mix ‘RRRevs’ Up with Reach, Resonance and Reaction

Marketers constantly have to adapt to changing markets and demands to get their messages and products to consumers. The challenge to stand out from the crowd is even greater in India’s dynamic and rapidly changing media and retail outlets. The country’s media has recently fragmented, with the...

Nielsen TV: Second Screen Use Is a Boon For TV Advertisers

Second-screen usage is the latest way consumers engage with television content. According to the latest Nielsen data, 75 percent of smartphone and tablet users are engaging with second screen content more than once a month as they watch TV. And about half of those people are engaged with second...

Optimizing Integrated Multi-Screen Campaigns

Integrated multi-screen campaigns are important today in effectively delivering a marketing message. However, client-side marketers, agencies and media sellers expect that importance to grow dramatically more important three years from now.

Unleashing Cross-Platform: The Tip of the Spear

By Randall Beard, Global Head of Advertiser Solutions, Nielsen I recently spoke at Advertising Week for a presentation titled “Unleashing Cross-Platform: The Tip of the Spear in Planning, Executing and Measuring Multi-Screen Platform Campaigns.” At this point you may be wondering “What’s...

Global AdView Pulse Lite – Q2 2013

Marketers continue to gradually increase their global ad spending, as expenditures grew 3.5 percent in the second quarter of 2013 and 3.5 percent on a year-over-year basis for the January-June periods of 2013 and 2012. Although many marketers remain conservative with advertising budgets, those in...

Just Do It? Consumer Trust in Advertising and Willingness to Take Action

While trust in advertising can lend itself favorably to consumers’ goodwill toward a company, consumer willingness to take action as a result of exposure to a specific message is good proxy for how effective the advertising is. And, according to Nielsen’s Trust In Advertising report, trust and...