Boasting the second highest GDP in Europe, a robust growth rate in disposable income, and recent middle class expansion to 25 percent of the population, Russia’s economy offers many reasons to expect future consumption growth. In fact, many view Russia as the new European growth engine.
Despite the optimistic forecasts, Russian consumers are still cautious. Consumer confidence is relatively low compared to the global average, but ranks among the highest in Europe. Paul Walker, Group Managing Director, Russia and North East Europe, will lead discussions at the Nielsen Russia Consumer 360 client conference in Moscow on April 4, on how the unique consumer purchase habits and media consumption behaviors of Russian consumers will shape the strategies necessary to unlock the growth potential in Russia’s consumer market.
Learn more about the strategies necessary to reach the Russian consumer with complete coverage of the Nielsen Consumer 360 conference in Moscow, April 4, www.consumer360.com/russia.