According to the latest Nielsen Cross-Platform Report, Americans spend nearly 35 hours per week watching video across screens, and close to another five hours using the Internet on a computer. Consumers are not turning off their devices, and there is no doubt that they are faced with more choices in terms of how they watch video content. Shifts in the distribution of time spent across all screens and devices demonstrate that more consumers are taking advantage of their increased ability to determine what, how and where they view content.
Though the average American consumer in TV households spends 14 minutes a day using gaming consoles, users of seventh-generation consoles spend considerably more time doing so. These consoles each have the unique ability to act both as gaming vehicles and video content purveyors. One emerging category to watch remains the traditional gaming console manufacturers, who are claiming a stake in this evolving ecosystem.