Insights

State of the Media: Year in Sports 2010 | Nielsen

This report provides a compilation of media highlights, advertiser trends and consumer insights, including U.S. sports fan consumption and advertising effectiveness across leading sports properties in 2010. Also featured is the new Nielsen / E-Poll “N-Score”, which measures the brand...

Nielsen Global Consumer Confidence Survey Q4 2010

Consumer Confidence fell in 25 of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year.  According the survey, which polled over 29,000 Internet consumers in 52 countries last November 2010, confidence levels fell in half the countries surveyed as...

Connected Devices – Does the iPad Change Everything?

This webinar looks at the growing popularity of connected devices – especially Apple’s iconic tablet computer, the iPad – and how they are starting to change how people consume media. And with sales of these devices expected to be a bright spot in an otherwise lackluster holiday shopping...

How Women Use Online Video

Consumption of online video content in the U.S. continues to skyrocket and women aged 25-44 are a major force behind the rapid adoption. Recently, Nielsen worked with TODAYshow.com to delve into the motivations and mindsets driving women’s video consumption. The study uncovered not only when, but...

How Companies Win: Profiting from Demand-driven Business Models

No matter what business you are in, you’d love to have little supply for intense demand. However, today’s environment is exactly the opposite, and succeeding in it requires a very different approach to business. How Companies Win, the new book by Rick Kash and Nielsen Chairman and CEO...

Asia Pacific Social Media Trends

Growth in consumers’ use of social media is changing the media landscape across the world. In Asia Pacific it has become increasingly important for advertisers to understand what is driving this change and how they can leverage its growing popularity. To help navigate the ever-changing social...

Understanding the Value of a Social Media Impression

A Nielsen and Facebook Joint Study Nielsen and Facebook recently joined forces to develop effective, near-real time ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from advertising, including aided awareness, ad recall, message association, brand...