Insights

Factors for Success in a Stretch Strategy

By Arun Chogle, Client Business Partner, Nielsen India In part one of the Brand Stretch Series, we defined what a brand stretch (a.k.a. brand extension) is and the advantages it has over a new brand launch. In this edition, we explore the key elements that make the brand stretching exercise a...

Innovation powered by brand s-t-r-e-t-c-h-i-n-g

By: Arun Chogle, Client Business Partner, Nielsen India  Making a case for Brand Stretching  30% of revenue of top 23 FMCG most trusted brands come from Brand Stretch A Brand Stretch has five times more likelihood of success compared to all new launches Brand Stretch helps leverage equity, spend...