In about four months, we’ll have officially made it to "the future"—at least according to the time-stamp on Doc Brown's DeLorean in the "Back to the Future" movie series. So now that we’re there, what will 2020 look like?
Marketers are constantly on the look-out for avenues that can drive exponential business growth and lead to success in the marketplace. Innovation, rather the creation of breakthrough innovation, may well be that winning formula.
In a scenario where brands are keen to be prudent with spends, rationalizing distribution and sales strategy are imperative to maximize performance of brands in the last mile to the consumer. In an effort to break down this formidable task into actionable steps, we have evolved a four-step guide to...
Market segmentation is all set to change with the advent of the ‘super consumer’. Traditional marketing too will undergo an overhaul and change the way brands approach marketing as we crack the code of identifying the most profitable and engaged consumer, thereby promising better marketing...
The journey to CREATE OUTCOMES begins on the path to performance—here's your chance to get on it.
Advertising creativity versus advertising effectiveness has been the perennial contest for brand marketers. In the world of marketing, creativity needs to convert into sales, but do brands succeed in making their advertising campaigns as effective as they should be?
In a cluttered world with an ever-increasing expanse of choice, brands that stand out are the ones that win.Find out how some of the smartest marketing minds move mountains using unique consumer insight and unmatched foresight.
Innovations are driving growth in India. To increase success, use brand extension to leverage the equity of the parent brand & deliver higher marketing efficiency.
The Indian consumer is unique in every way. It is this uniqueness that makes it indispensable for organisations to understand and analyse consumers, their habits and beliefs. Making a mark in this highly competitive market is not easy and therefore, we take a closer look at the uncommon features of...
The proliferation of media channels and devices makes it more challenging to find the right marketing mix to reach the right consumers at the right time and place.