Insights

Uncommon Sense: Global Trends That Will Affect Us All

Earlier this week, I had the honor of participating in a panel at the Aspen Ideas Festival. The topic—“Global trends that will affect us all”—hit on the key issues that will shape our economies and cultures for the next 20 years. I was joined by our friend and client Zein Abdalla, a 20-year...

Trendcasting – Tuning Into The Indian Consumer In 2014

With elections around the corner and continued pressures on spending, 2014 is poised to be a defining year for both the consumer as well as for the industry. Though overall sentiment remains weak, the fundamentals of our economy remain resilient and the opportunity for growth robust. Looking back...

Getting to Know the Growing Middle Classes Around the Globe

Globally, the middle class is growing rapidly. Over the next 20 years, 3 billion people are on track to join the middle class in growth markets, placing 5 billion of the world’s 8 billion people into this group. And with their new found wealth, these new middle class consumers will be using the...

Who’s Interviewing Who?

When it comes to navigating the post-graduate choices at campus recruitment drives, the brightest minds of India get to pick their own destiny. And with this dilemma of choice, it’s important for corporate brands to understand what motivates students to choose one company over another.

2013 India Consumer 360: Stand Out

In a cluttered world with an ever-increasing expanse of choice, brands that stand out are the ones that win.Find out how some of the smartest marketing minds move mountains using unique consumer insight and unmatched foresight.