The Nielsen Changing Consumer Prosperity report reveals consumers’ sentiment toward their financial situations and explores the behavior and impact on spending, and how this has changed over time.
As we analyze key takeaways from Nielsen’s past two years of sponsorship valuation data and research around fan behavior and preferences, it’s evident that esports stakeholders have a lot to look forward to in the coming months.
There are many problems and challenges ahead of us. We also have many possibilities and options to wade through as we navigate the right way forward. It’s up to us to leverage the opportunities by adopting better strategies for using data and technology.
Some companies take the world's long-term sustainability to heart and build their entire brands around it. But even if your company isn’t ready to dive into the deep end of sustainability, it’s important to take steps in the right direction.
As companies look to break into new markets, they must understand that each market demands its own approach. In burgeoning sustainability markets, however, natural and organic are paving the way for more detailed and specific claims.
The next frontier for growth in the Indian beauty industry may well be hair care. The size of the hair care segment is now INR 22,500 crore and rising, with sub segments like colourants and conditioners leading the growth.
It’s rational that shoppers would be willing to pay more for a product that is of a higher demonstrated quality or value, but there is also a more subjective component that factors into many shoppers’ ideas of what premium means.
Christmas is an important time of year for the alcohol industry in the U.K., as off-trade alcohol sales over the 12 weeks of Christmas account for around a sixth of all Christmas fast-moving consumer goods (FMCG) sales and a third of total annual off-trade alcohol sales.
As 2018 starts to wind down, economic and consumer spending trends for a majority of markets around the world are in better standing than they were earlier in the year.
Confidence on a global scale ended the third quarter two points higher than in the previous period and fast-moving consumer goods (FMCG) sales in many countries are trending upward as a result.