Insights

Webinar: Finding the Win/Win in Promotional Spend

With a nation of cautious consumers, CPG retailers and manufacturers find that satisfying consumer needs, growing category (or market) sales and remaining profitable continue to be very complex challenges. Never far from focus, trade promotion remains a key lever in generating sales volume, but...

Changing the Thinking around Center Store | Nielsen

Over the last 20 years the retail industry has consistently innovated to drive sales, creating new store formats, new services and new ways to communicate with consumers. With a greater focus on the Perimeter of the store (deli, bakery, meat and seafood, produce, prepared meals, etc.), few...