Insights

Making Digital Advertising Add Up in India

Brands go by the metrics that publishers themselves report, to gauge the effectiveness of their digital advertising and devise further strategies. However, research reveals that in reality only a fraction of campaigns targeted towards specific audiences actually reach those that they are intended...

Gen Z: The Elusive Generation

For the last decade or so, Millennials have been the generation that every brand has sought to engage as their spending power has grown. With this generation now past teenage years, however, digital advertisers are shifting their focus to the succeeding generation, Generation Z or Gen Z.